Success.com – Feature Article

March 29, 2007 at 1:41 am | In Networking, Personal Branding, Project Management, Success Methodologies, Success Strategies | Leave a Comment

Personal Branding - Changing the Game

After writing my last article on Personal Branding for About.com, I figured that more information about the topic should be included, so I decided to write another feature article. This time it was for Success.com and of course the notion of a Personal Brand applies to the concept of success because after you establish a strong Personal Brand, success is at your door.

I hope you enjoy this article, as it points out other ideas that are connected with the theory. One point I mention is how you can apply yourself to the 4 P’s of marketing. After you read this article, you will have a better sense of what I’m talking about.

The Definition of Personal Branding

March 27, 2007 at 12:14 am | In Networking, Personal Branding | 2 Comments

Wikipedia Personal Branding Definition

For everyone that is unaware of the concept that I’ve used in my content. I have built the definition and concept into Wikipedia. It is helpful to have a good, clear understanding of the concept, before reading my posts. As with all marketing related terms, they seem simple on the surface, but when you dig deep into them, they are complex. I hope this clears everything up.

If you need a more crisp definition of Personal Branding, be sure to leave a comment and I will respond.

Introducing the Personal Network Report Card

March 25, 2007 at 3:59 pm | In Futures, Networking, Personal Branding | Leave a Comment

Personal Brand Network Report Card

 

In a post last year, I exclaimed that there is a strength pyramid for your personal network. I have developed a report card to take this strength model into account. 60% of corporate jobs are taken through networking, so I feel this is a vital tool to you and your personal brand. As you fill out this report card, note how much stronger a family connection is, from an acquaintance. This should tell you that developing relationships is critical to your career development. The probability that an acquaintance will recommend you to a hiring manager is slim, relative to that of a family member. The closer the connection, the more value that member of your network has and the more “powerful” you become. I say “powerful” because your network gives you the power to claim opportunities you normally wouldn’t have viewed otherwise. Your goal is to increase your network and the total value of your network, at the same time. Remember to not share this report card or contact information of your network to anyone. This is your personal tool, not theirs and although you might use it to help others, it is best kept to you.  As you grow and develop, so will your network and the strength of your network.  The key is that, while your growing and maturing, your network will be increasing their network.  You want your network to connect with others as well because that will help you broaden out.

Support – “The Personal Brand Driver”

March 20, 2007 at 10:49 pm | In Networking, Personal Branding | Leave a Comment

SupportSupport is one of the most critical parts of a Personal Brand. I say this because, the people in your life that truly support you through both good and bad times, are the same people that help you elevate and overcome obstacles. These individuals, such as your close friends, relatives, family and mentors, help shape your Personal Brand. They provide guidance, resources, shelter and positive reinforcement that keep you on the right path. Be sure to keep these individuals sacred and close by you. Keep in touch with them throughout your progression because they are the strongest part of your network and will always be there to assist you.

Supporters should also be supported, in a mutual fashion. As you rise and become more successful, these are people that you should take with you. If anyone has viewed the show Entourage, it is a prime example of ensuring the success of your supporters. There are those that are inhibitors to your success as well. These individuals should be kept close as well, but for other purposes, such as information resources, that you can manipulate for your benefit. In general, those that support you will always have a connection with you and those that don’t will slowly disintigrate over time. This is very important in business and life, and I hope you give this thought in the future.

Conclusion: Your Supports should be rewarded and inhibitors should be discarded.

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