Personal Branding Blog – Dan Schawbel

Successful Personal Brands have a direct correlation with successful businesses.  As your brand equity grows and develops, your corporate brand entity will share similar successes.  One way to have a leg up on the competition is through public relations and communication efforts.  For this expertise, I turn to none other than Wendy Marx.  Wendy has 20 years of public relations experience branding companies, CEO’s, and entrepreneurs.  Today, she is president of her company entitled “Marx Communications,” which is a PR company that develops programs for B2B companies, executives and entrepreneurs by providing a high level of service and pitching.  Aside from day to day activities, she is also a fellow blogger and friend, who blogs on Fast Company Magazines website.   Wendy’s diverse background includes promoting everyone from application developers to Columbia University’s E-Commerce Management program.

That is only the beginning.  She has worked for AT&T and GE Capital in a variety of marketing and public relations positions and was part of the group that helped develop the highly successful AT&T Universal Card.  Of course Wendy’s brand had to start somewhere and it began with the University of Michigan, where she got an MBA and then a master’s degree from Columbia University’s Graduate School of Journalism.  Wendy shares my passion for writing, as her work has appeared in the New York Times, Information Week, Fortune Magazine and Forbes.

Wendy’s blog preaches about Personal Branding and highlights some of the topics I’ve discussed in the past.  She has leveraged the media power of Fast Company to accelerate her own blog and business.  I’ve noticed how Fast Company’s brand name helps drive her blog in terms of awareness and the respect she’s gained from others.  Her writing ability keeps others interested and tuning in for each post.

View her blog on Fast Company’s website to learn more:

http://blog.fastcompany.com/experts/wmarx/