Personal Branding Blog – Dan Schawbel

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My latest article, published by the Web Marketing Association, describes how both businesses and individuals share similar branding strategies. I offer my press release 2.0 tool for businesses that would like to differentiate themselves and showcase that unique value proposition to the media. The article hones in on social media, web 2.0 devices and how you can leverage them with your personal and corporate brand to be successful. A must read for any entrepreneur or social media enthusiast.