Todd Andrlik has created a presentation that displays the change in how we communicate with the press. Traditional PR has changed to reflect social media and a new-age press release has emerged in the eye of journalists and reporters alike. Todd Defren has been noted as the creator of the first social media press release, which many PR departments are currently using together with the traditional form. In my opinion, these press releases are situation dependent, based on a new product launch or new technology discovery, etc. We must first look at what we are communicating and match it with the proper method. Then our next step is to measure our success against either form of release and learn from it.
I’ve taken the social media press release as a best practice and developed the first Personal Brand Press Release. You can view the one I created for this blog here and my personal story here.
Here are two very interesting links for ya:
Social Media Releases – Everything You Ever Wanted to (or Should) Know: http://tinyurl.com/yq8pkh
And, the first SMR to cross the wire as a true social media release, which required hard coding from MarketWire’s editorial staff: http://tinyurl.com/2xx8j4
Good links. Thanks so much for the pointers Dan.
Comment by Mukund Mohan — September 30, 2007 #
Hey Dan,
Here are two very interesting links for ya:
Social Media Releases – Everything You Ever Wanted to (or Should) Know: http://tinyurl.com/yq8pkh
And, the first SMR to cross the wire as a true social media release, which required hard coding from MarketWire’s editorial staff: http://tinyurl.com/2xx8j4
Comment by Brian Solis — October 3, 2007 #
[...] Personal Branding Blog: Discover the ways in which social media can give your company’s PR and marketing strategies a real boost. [...]
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