Video: Learn how to construct and deliver an elevator pitch

October 9, 2007 at 4:15 am | In Personal Branding, Success Strategies | 6 Comments

Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day.

Definition: the two minute presentation it takes to go from the lobby to the investor’s office on the top floor.

Two elements:

  • Pain statement – problem trying to be solved
  • Value proposition – how does your venture solve that problem

4 key tests

  • Succinct – to the point
  • Easy to understand – no tech talk
  • Green inducing – investors want to make money
  • Irrefutable – less questions from investors

Possibly related posts: (automatically generated)

6 Comments »

RSS feed for comments on this post. TrackBack URI

  1. [...] big hat tip to Dan Schawbel over at the Personal Branding Blog for the idea of a venture capital elevator speech now turned into a career management [...]

    Pingback by Cube Rules » Blog Archive » Career Management Elevator Speech — October 10, 2007 #

  2. Man, did I need to see this video! The points he makes are clear, concise and on-target. Really good content, as usual, from this blog.

    I love the look of Personal Branding 2.0. Great touch.

    Comment by onthemarkwriting — October 11, 2007 #

  3. I love the idea of recording this in an elevator. Nicely done.

    Comment by Chuck McKay — October 12, 2007 #

  4. [...] Dan Schawbel’s ‘Personal Branding Blog’, has a video on how to construct and deliver an elevator pitch. Click here to watch it. [...]

    Pingback by The art of the Elevator Pitch | Josh Anstey's Blog — October 19, 2007 #

  5. Hey Dan,
    Great video.
    I mentioned it in my post about elevator pitching.

    http://blog.joshanstey.com/index.php/2007/10/19/the-art-of-the-elevator-pitch/

    Keep up the great work. Have a great day.

    Josh
    http://blog.joshanstey.com

    Comment by Josh — October 19, 2007 #

  6. [...] Prepare an elevator pitch. In 30 seconds you need to be able to describe who you are and which problems your expertise can [...]

    Pingback by 37 Ideas to Grow Your Job Search Network Right Now | JobMob — November 3, 2008 #


Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.