Comments on: The divide between your personal and professional brand has faded thanks to social networks http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/ Your #1 source for personal branding and career development online. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: women 2.0 Canada » Building your personal brand in a web 2.0 world http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-7115 women 2.0 Canada » Building your personal brand in a web 2.0 world Fri, 26 Oct 2007 13:26:54 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-7115 [...] ‘The divide b/w your personal and professional brand has faded…’ Personal Branding Blog - Dan [...] [...] ‘The divide b/w your personal and professional brand has faded…’ Personal Branding Blog – Dan [...]

]]> By: Randy http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6905 Randy Sat, 20 Oct 2007 13:36:41 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6905 Great stuff, I love the diagram at the top... that nails it! Keep up the info. Randy Great stuff, I love the diagram at the top… that nails it! Keep up the info.
Randy

]]> By: Andy Drish http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6792 Andy Drish Wed, 17 Oct 2007 16:58:12 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6792 Personally, I was a bit disappointed when Facebook opened up to EVERYONE. College is my own little world and now it's being invaded by professors, parents, employers, and my little sister. With the evolution of social networks, I am becoming more comfortable with my digital identity taking over my personal one. Maybe this is because I am embracing it as opposed to resisting it, or maybe because I know it's inevitable. When you think about it, one of the most powerful elements in creating a strong brand is Consistency. When you have one site telling a professional story and another site telling the opposite one, people won't believe your brand. To successfully brand oneself, I think it's a necessity to have one consistant digital brand... or just don't join multiple soical networks. Hope all is well, Dan! Personally, I was a bit disappointed when Facebook opened up to EVERYONE. College is my own little world and now it’s being invaded by professors, parents, employers, and my little sister.

With the evolution of social networks, I am becoming more comfortable with my digital identity taking over my personal one. Maybe this is because I am embracing it as opposed to resisting it, or maybe because I know it’s inevitable.

When you think about it, one of the most powerful elements in creating a strong brand is Consistency. When you have one site telling a professional story and another site telling the opposite one, people won’t believe your brand.

To successfully brand oneself, I think it’s a necessity to have one consistant digital brand… or just don’t join multiple soical networks.

Hope all is well, Dan!

]]> By: shwibbs http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6791 shwibbs Wed, 17 Oct 2007 16:46:52 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6791 The privacy settings are critical to your personal brand reputation. The privacy settings are critical to your personal brand reputation.

]]> By: Sarah Wurrey http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6790 Sarah Wurrey Wed, 17 Oct 2007 16:44:15 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6790 I think about this intersection (love that photo you've used, it's perfect) all the time. I signed up for Facebook for professional reasons, but found the personal creeping in constantly. I tried to stem the tide, but eventually gave up. Facebook's recent announcement that it will give users the ability to group their contacts will be a welcome change. The best advice is to just use common sense, and err on the side of caution without voiding your personality. I just got back from vacation, and added an album of photos. My friends and I are holding drinks in many of the photos. Is that "bad"? I had to think about it before I uploaded, and decided that the mere act of having a beer or umbrella drink in my hand while on a cruise shouldn't offend the sensibilities of my professional contacts. But that pause is what's important, and is smack int he middle of your diagram. I think this merge has its benefits. I think getting to know the personality of a contact is essential--a sanitized Facebook page or Twitter tweets with zero "zest" would be boring, and would probably turn me off to the contact. Part of what makes social media networking so brilliant for professional purposes is that added spark, getting to see the person behind the CV. We're all human, after all. That being said: I advise anyone who asks to just use their brains. A photo of me on vacation with a beer in my hand? Fine. A photo of someone at a bachelor party with nudity/various debauchery/potentially illegal activity going on? Not so much. It's about common sense. I think about this intersection (love that photo you’ve used, it’s perfect) all the time. I signed up for Facebook for professional reasons, but found the personal creeping in constantly. I tried to stem the tide, but eventually gave up. Facebook’s recent announcement that it will give users the ability to group their contacts will be a welcome change.

The best advice is to just use common sense, and err on the side of caution without voiding your personality. I just got back from vacation, and added an album of photos. My friends and I are holding drinks in many of the photos. Is that “bad”? I had to think about it before I uploaded, and decided that the mere act of having a beer or umbrella drink in my hand while on a cruise shouldn’t offend the sensibilities of my professional contacts. But that pause is what’s important, and is smack int he middle of your diagram.

I think this merge has its benefits. I think getting to know the personality of a contact is essential–a sanitized Facebook page or Twitter tweets with zero “zest” would be boring, and would probably turn me off to the contact. Part of what makes social media networking so brilliant for professional purposes is that added spark, getting to see the person behind the CV. We’re all human, after all.

That being said: I advise anyone who asks to just use their brains. A photo of me on vacation with a beer in my hand? Fine. A photo of someone at a bachelor party with nudity/various debauchery/potentially illegal activity going on? Not so much.

It’s about common sense.

]]> By: GuruWatch http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6739 GuruWatch Tue, 16 Oct 2007 22:15:50 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6739 I guess I'm still in the 60's when it comes to online paranoia. I'm all over the web, socializing on my own, blogging but to be honest, I've never even been to FaceBook, MySpace reminds me of a noisy cafeteria. I just don't get it yet, I guess... IS FB really have involvement with the CIA/FBI? I guess I’m still in the 60’s when it comes to online paranoia. I’m all over the web, socializing on my own, blogging but to be honest, I’ve never even been to FaceBook, MySpace reminds me of a noisy cafeteria.

I just don’t get it yet, I guess…

IS FB really have involvement with the CIA/FBI?

]]> By: Jon Burg http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6714 Jon Burg Tue, 16 Oct 2007 14:36:28 +0000 http://personalbrandingblog.wordpress.com/2007/10/16/the-divide-between-your-personal-and-professional-brand-has-faded-thanks-to-social-networks/#comment-6714 While I respect the many people who have merged their professional and personal lives, I need distinct buckets for each, creating a wall between the two. I would only be comfortable with Facebook professionally if I had fully distinct, separate and bucketed profiles, not just separate friend groups. Facebook has a lot of potential and I would value a central dashboard for managing both, but I don't want my business contacts knowing they are only business contacts and not "friends". I would need seperate buckets for each, with seperate screen names and all. Towards that end, aren't we really looking at a separate system? How about creating a new platform called Facebook Pro that interfaces with your Facebook account through a central dashboard? While I respect the many people who have merged their professional and personal lives, I need distinct buckets for each, creating a wall between the two. I would only be comfortable with Facebook professionally if I had fully distinct, separate and bucketed profiles, not just separate friend groups.

Facebook has a lot of potential and I would value a central dashboard for managing both, but I don’t want my business contacts knowing they are only business contacts and not “friends”. I would need seperate buckets for each, with seperate screen names and all.

Towards that end, aren’t we really looking at a separate system? How about creating a new platform called Facebook Pro that interfaces with your Facebook account through a central dashboard?

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