Personal Branding Blog – Dan Schawbel

Me, Ann Handley, Jeremiah Owyang

If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to see that the attendees accomplished that goal. EMC has entered the social media “kingdom” and threw an event at the Rattlesnake Bar in Boston last night. With approximately 100 attendees, the event was a social media extravaganza. Not to mention the free appetizers and drinks served to everyone who made an appearance. People were twittering, podcasting and more. Events such as this one, collectively gather individuals who share commonalities and work experience with various companies. It’s interesting to gain a perspective of someone implementing social media in a large company versus a small one.

Here were some of the attendees:

• Jeremiah Owyang, Forrester Research
• Len Devanna, EMC
• Chris Brogan, Community Evangelist
• Ann Handley, MarketingProfs
• Doc Searls, Linux Journal
• Peter Kim, Forrester Research
• Steve Garfield, Video Blogger
• Scott Monty, Crayon
• Mark Twomey, EMC

Here is a longer list if you would like to get a glimple at all the participants. Also, Jeremiah was busy the whole time taking pictures of everyone and posted them to his Flickr account. I hear he even did some podcast interviews. It was great to see everyone and I look forward to more events, such as Podcamp.