Last night, I held a personal branding workshop at Bentley College. There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media and networking is in their lives. Afterward, I ran a “discover your brand” exercise, in which students had a worksheet, where they filled in their interests, skills, network, experience and goals. Each one was a theme at each table and acted as a discussion point. As students shifted from table to table, they uncovered more of their personal brand. Finally, I told them to write down what they felt their brand was, taking into account what they listed for the five topics. Overall, I felt it was very successful and the students enjoyed listening and speaking about their professional and personal lives. The students ranged from freshman to seniors, which was great because they could help each other conduct a personal brand investigation.
For all of you who would like to see the presentation, I uploaded it on slideshare and you can view it below:
Thanks a lot….I wish to have people like you in France. Your slides are very interesting because now I know that someone understand what I’m trying to do.
I’m not working now but I know that the best way to be “desirable” is to be presnt everywher on the web.I’m sure that selling oneself on blogs , as a brand or something else is the next trend
Thanks
Dan, I feel priviledged for meeting and knowing you. What you are doing to give back to the community and help building future leeaders is really impressive. I would have never known the importance and impact of personal branding otherwise.
[...] March 25, 2008 at 11:10 am | In Personal Branding, events, social media, workshop | Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time [...]
Thanks a lot….I wish to have people like you in France. Your slides are very interesting because now I know that someone understand what I’m trying to do.
I’m not working now but I know that the best way to be “desirable” is to be presnt everywher on the web.I’m sure that selling oneself on blogs , as a brand or something else is the next trend
Thanks
Comment by bertrand — October 25, 2007 #
Dan, I feel priviledged for meeting and knowing you. What you are doing to give back to the community and help building future leeaders is really impressive. I would have never known the importance and impact of personal branding otherwise.
Comment by Nuzhat Karim — October 30, 2007 #
[...] March 25, 2008 at 11:10 am | In Personal Branding, events, social media, workshop | Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time [...]
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