Personal Branding Blog – Dan Schawbel

In light of the 2nd issue of Personal Branding Magazine, which debuts tomorrow, I have included part of my interview with Philip Rosedale, founder of Second Life.The interview got A LOT more interesting than what you see below. I truly appreciate Philip’s enthusiasm with personal branding and how Second Life has given the world a chance to experience personal branding from an interactive perspective.

If you haven’t already subscribed, make sure you do, so that you can receive your copy tomorrow. This issue has been named “the bible of personal branding.”

Me: Philip, how did you come up with the idea for Second Life? Do you actually have your own avatar in Second Life?

Philip Rosedale: As a kid I was always modifying the world around me, like growing up I did electronics from like the fourth grade, and I was pretty comfortable with power tools and making things … and I studied physics, ultimately in college (at the University of California, San Diego). … I always felt that using computers to digitally simulate a world, to simulate the physics of reality was the ultimate thing you wanted to use computers for. And if you could use networking – obviously one computer couldn’t do that well, but a lot of computers could. I left RealNetworks (in 1999) and started working on it at the very moment I thought it was possible. Yes I have my own avatar, and I regularly go into Second Life to interact and hold “town hall” meetings and office hours with residents.

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Tagged: Todd Defren, Darren Rowse, Chris Brogan, Jeremiah Owyang, John Moore, Brian Solis, Steve Rubel