New Game: Match the personal brand to the product brand

November 16, 2007 at 9:59 am | In Personal Branding, brand matchup | 8 Comments

For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which product brand matches up to the personal brand listed, by leaving a comment on this post. On subsequent posts, there will be themes for the product brand, such as the theme of coffee, as you may view below, as well as a famous personal brand.

When you think of Bill Gates, Chairman of Microsoft, what brand of coffee comes to mind?

Bill Gates and Coffee

8 Comments »

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  1. Starbucks.

    But, I’m biased — I live in Seattle-land and Starbucks and Microsoft are both headquartered here, so there is this natural association.

    Having said that, Bill is much about platforms rather than tools so things are more uniform. Starbucks is more about great coffee through differentiation and experimentation, so the brands probably don’t match up outside of Seattle.

    Comment by Scot Herrick — November 16, 2007 #

  2. It’s gotta be Starbucks since Microsoft is the leader in its field and Starbucks is the leader in coffee.

    Comment by vikdulat — November 17, 2007 #

  3. Def Starbucks – each are the so called best of the best in their world and of course there is the Seattle connection…

    Comment by Brando — November 17, 2007 #

  4. Starbucks. Who else could charge so much for something so commoditized? Just like Microsoft (Office anyone?).

    Comment by Ryan — November 19, 2007 #

  5. Starbucks, immediately. The main reason is that they’re both based in Seattle, that’s what got me first. Then the fact that they’re each eeeeverywhere.

    Comment by Xander — November 21, 2007 #

  6. Starbucks of course!!! Both have revolutionized their respective industries

    Comment by Rajesh Agarwal — November 21, 2007 #

  7. [...] This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said [...]

    Pingback by Brand Matchup: Mark Zuckerberg and Toothpaste « Personal Branding Blog - Dan Schawbel — December 6, 2007 #

  8. [...] Round 1: Bill Gates and Coffee Brands – Starbucks wins [...]

    Pingback by Brand Matchup: Brad Pitt and Shampoo « Personal Branding Blog - Dan Schawbel — December 28, 2007 #


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