Your personal brand is greater than your blog posts

November 25, 2007 at 11:21 pm | In Personal Branding, Reputation Management, Success Strategies, social media | 4 Comments

I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?

Let’s go over the reasoning behind this phenomenon.

  • In order to establish a connection between your writing and your brand, readers hunger for a brand page explaining who you are.
  • If a reader or visitor would like to contact you to further a relationship, pose a question or seek an opportunity, they find that information on your brand page.
  • While reading your posts, if the viewer would like to understand what your credibility is in your topic area, they go to your brand page.
  • If a visitor is looking for consulting advice, they transition to your brand page first, prior to your posts.

Your brand page, whether you title it “about me”, “about”, or “yournamehere” is the single greatest asset on your blog. You may position it as a resume, a summary of your work, as a contact point or all three. You may even decide to put your LinkedIn profile on your main page, which may sway people to go there, rather than your personal brand page.

I summarize my brand on my “Dan Schawbel” page and give a link to my personal brand website (danschawbel.com) if readers have more interest as to who I am. You will want to ensure the accuracy of your brand page for reputation management measures and enable comments, so that you can have a conversation on that page, just like a normal blog post.

Here is evidence showing the power of brand pages:

Your Personal Brand Matters

Need a quick brand page assessment? Email me.

Subscribe to this blog now

Possibly related posts: (automatically generated)

4 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Using your name for your Brand Page is a good idea, Dan.

    I did toy with the idea for my ‘blog, but I plan on having more people write for me, so that wouldn’t work for me personally.

    As an aside (though related, I assure you), Aaron Wall of SEO Book has a huge “About” page.

    I think it’s probably too long, but there are parts in there that made me think, certainly enough to include similar in my own.

    Additionally, by using your name as the anchor text to a page with a title like: “Dan Schawbel, Personal Branding Specialist” or whatever, will help position your name as being synonymous with personal branding…

    Comment by Wayne Smallman — November 26, 2007 #

  2. Thanks Wayne. Having your name is good for search engine optimization.

    Comment by shwibbs — November 26, 2007 #

  3. Hi Dan -

    Great insight. I agree that credibility is absolutely vital. Even in one’s professional and personal life the value of your words and actions are measured by the level of trust someone has in you. This is especially true in the blogoshere where infinite opinions are posted in practical anonymity. Credibility is a difference maker. Thanks.

    Comment by robertdavidhunter — November 26, 2007 #

  4. [...] was reading Dan Schawbel’s blog entry ,“Your personal brand is greater than your blog posts”(personalbrandingblog.wordpress.com). In it he touched on the importance of credibility.  It is a critical subject that deserves more [...]

    Pingback by Elements of Credibility in Personal Branding « iBrand: A 360° Look at Personal Branding — November 28, 2007 #


Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.