Personal Branding Blog – Dan Schawbel

Match Mark Zuckerberg’s personal brand with the toothpaste product brand listed below. Please leave your answers in the comments section. This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said Starbucks.

I didn’t choose Zuckerberg out of thin air for this post. Actually, he’s received a lot of bad PR lately around his Beacon system in Facebook. He apologized yesterday and has cleaned up his act apparently, hopefully brushing his teeth before making a mistake next time.