Personal Branding Octopus Model of Relevancy
December 10, 2007 at 11:10 am | In Career Development, Networking, PR, Personal Branding, Reputation Management, SEO, social media | 13 Comments
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is you. Each tentacle represents an area that either impacts or is influenced by your brand.
Social media is a channel by which your brand can persuade, entertain or become noticeable to others. Entrepreneurship is how you take ownership of your career and become your own manager. Human resources within any company analyzes personal brands for recruitment purposes, whereas career development is a routine for positioning yourself as favorable to human resources. Public relations, whether through traditional or new media, is an option for notifying others that your brand exists, as well as managing your reputation online. Self-marketing and branding enables you to have deliverables for starting conversations between you and your audience. Forming relationships through networking is how you enable a brand transaction or establish a new opportunity. Finally, search engine optimization is your ability to rank high in search engines, due to other websites appreciation and trust in your website.
I’ve been contemplating this model for months now, after brainstorming the various topics that surround personal branding. I think it’s important to realize that your brand can be manipulated and revised throughout your life and the above categories are items to look into as you progress. Each column in Personal Branding Magazine is built off of this column, to give the full perspective on the topic.
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Interesting model. Most research on the subject defines personal branding exclusively within the marketing and branding theories. Perhaps that’s because the majority of researchers interested in the subject are in the marketing field, though.
Comment by Tiffany Monhollon — December 10, 2007 #
[...] personal branding and showing people how important it is to their career. As noted in my “Octopus Relevancy Model“, you will receive a full perspective of personal branding within each [...]
Pingback by Last Chance to Contribute or Sponsor Issue 3 of Personal Branding Magazine « Personal Branding Blog - Dan Schawbel — December 11, 2007 #
[...] December 10: The “Octopus Model of Relevancy” formed [...]
Pingback by 2007 - A Personal Branding Year in Review « Personal Branding Blog - Dan Schawbel — January 1, 2008 #
[...] I wanted to start a new series of posts called “ask the expert”, where you ask questions in the comments or through my email (dan.schawbel@gmail.com) and I find the expert that can best answer your question and then post on it. I think this will be very helpful to everyone, as we build our personal brands in 2008. The various categories that are touched on in this blog can be found here. [...]
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[...] Oh. Probably because I was exactly like 30 other over-achieving- 3.8 GPA- senior service award recipients- musical actresses- cheerleaders applying. My freshman year was the first time I realized the importance of personal branding. [...]
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[...] Although I brand myself as a personal branding expert, I’m hired by EMC to be their social media expert and there is a big difference. Social media is just 1 of 8 tentacles of personal branding (see Octopus Model of Relevancy). [...]
Pingback by Today’s Social Media Experts are the Email Experts from 1965 « Personal Branding Blog - Dan Schawbel — July 30, 2008 #
[...] Although I brand myself as a personal branding expert, I’m hired by EMC to be their social media expert and there is a big difference. Social media is just 1 of 8 tentacles of personal branding (see Octopus Model of Relevancy). [...]
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[...] נכון שלמיתוג האישי יש קשר הדוק לקידום קריירה, אך מדובר גם בהעצמה, ביטחון עצמי, שיפור התקשורת החברתית וערכים מוספים אחרים. באותו הקשר, אני ממליץ להיכנס ללינק הזה וללמוד את המרכיבים של המיתוג האישי: Octopus Model of Relevancy [...]
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[...] נכון שלמיתוג האישי יש קשר הדוק לקידום קריירה, אך מדובר גם בהעצמה, ביטחון עצמי, שיפור התקשורת החברתית וערכים מוספים אחרים. באותו הקשר, אני ממליץ להיכנס ללינק הזה וללמוד את המרכיבים של המיתוג האישי: Octopus Model of Relevancy [...]
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[...] wondering how this relates to personal branding, it’s the “HR” tentacle in the Octopus Model of Relevancy Model. As we, personal brands, are trying to position ourselves as worthy for corporations, they are in [...]
Pingback by 10 Employer Branding Strategies to Become the Employer of Choice « Personal Branding Blog - Dan Schawbel — November 10, 2008 #
[...] time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which [...]
Pingback by Personal Branding Clam Model of Protection « Personal Branding Blog - Dan Schawbel — November 21, 2008 #
[...] time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which [...]
Pingback by HRM Today - Blog Archive » Personal Branding Clam Model of Protection — November 24, 2008 #