Don’t Take Personal Branding too Far – It Might Hurt You [Human Branding]

December 18, 2007 at 11:42 am | In human branding | 3 Comments

I talk about personal branding all the time, which is far different than human branding. Human branding is when a living person’s skin is burned with a hot or cold iron, with the intention that the resulting scar is permanent. In the streets of New York city, you will find people that actually do this and select fraternities, spread across the US, brand their pledges during initiation. I pledged a fraternity, but did not partake in this practice (thank god). The picture below depicts the corporate brand Intel being burned into the forearm of a person. Although this may come off as good advertising, people seriously hurt themselves this way and it’s no laughing matter.

Human Branding

Beware: Before you watch the below video, realize that it may just gross you out or make you lose interest in branding in general. In no way does this video express my passion for personal branding or this blog. It is not suitable for watching at work. It’s actually interested to see that this culture of human branding exists in our world, but don’t try this at home!

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3 Comments »

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  1. of course all this reminds me of tattoo branding… like Harley-Davidson… now tell me Dan, wouldn’t you just love for someone to send you a pic of your logo permanently branded on their back?

    ~ Vikram
    PersonalBrandMarketing.com

    Comment by vikramrajan — December 18, 2007 #

  2. Vik, that person would have to be a die hard fan, but the act of human branding is not representative in personal branding for career development.

    Personal branding = helps you gain confidence in yourself and your abilities to achieve your dreams

    Human branding = injuring yourself to show dedication to a brand

    Comment by shwibbs — December 18, 2007 #

  3. [...] and yes I’ve posted about this before, there is human branding. Human branding isn’t related to personal branding, but I mention it so people don’t [...]

    Pingback by The Branding Galaxy: Product, Corporate, eBrand, Professional, Personal, Social, and Employment « Personal Branding Blog - Dan Schawbel — February 26, 2008 #


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