Comments on: An Interview with Tiffany Monhollon on Personal PR http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/ Your #1 source for personal branding and career development online. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: One Blogging Command and Seven Sacred Tips to Beat Writing Burnout and Avoid Lazy Blogging at Personal PR http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-13239 One Blogging Command and Seven Sacred Tips to Beat Writing Burnout and Avoid Lazy Blogging at Personal PR Thu, 31 Jan 2008 19:57:30 +0000 http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-13239 [...] you can use in creating content. When you know you’re going to have a busy week, schedule interviews with other bloggers and let them do the writing for you. [...] [...] you can use in creating content. When you know you’re going to have a busy week, schedule interviews with other bloggers and let them do the writing for you. [...]

]]> By: Tiffany Monhollon http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-12398 Tiffany Monhollon Thu, 03 Jan 2008 22:22:31 +0000 http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-12398 Thanks again, Dan. Hope you are enjoying your vacation! Thanks again, Dan. Hope you are enjoying your vacation!

]]> By: Raza Imam http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-12385 Raza Imam Thu, 03 Jan 2008 16:00:46 +0000 http://personalbrandingblog.wordpress.com/2008/01/02/an-interview-with-tiffany-monhollon-on-personal-pr/#comment-12385 Dan, Great blog and great posts... particularly this one. I'm 26 years old and own a software development company. Marketing/branding is always important to entrepreneurs so I decided to create a blog about 6 months ago. To start my blog I asked myself a few questions... Why not stir up some controversy? Why not go on an all out offensive against an entire industry? My blog has helped me do just that. I own an offshore software engineering company and it’s very hard to differentiate myself from the dozens of “Bob’s from Bangalore” that call on the same prospects I’m after. I started a blog (http://BoycottSoftwareSweatshops.com) making fun of the entire outsourcing industry. The results have been phenomenal. In a crowded marketplace, I all of a sudden stand out. It ain’t safe, but it works. As a small business, your blog is just an extension of your personality. It’s a daily peek into your thoughts. It’s a way to break down barriers and show people who you really are. My industry is NOT sexy. I started a blog a few months ago to liven up my brand. I wanted to make it funny, relevant, and insightful. It’s been my main lead generation tool. It shows that we don’t take ourselves too seriously, but we’re dead serious about what we do. Mentioning my blog to people helps break the ice because it’s funny. I’ve gotten new clients all over the country, and even one in Belgium because of my blog. I publicize it like crazy at events and wear buttons with my blog logo. When I make cold calls, I tell people to visit my blog. I tell them that I’m making fun of my own industry, so they’re more inclined to check it out. It differentiates me and has been the main reason for my growth. Raza Imam http://BoycottSoftwareSweatshops.com Dan,

Great blog and great posts… particularly this one. I’m 26 years old and own a software development company. Marketing/branding is always important to entrepreneurs so I decided to create a blog about 6 months ago.

To start my blog I asked myself a few questions… Why not stir up some controversy? Why not go on an all out offensive against an entire industry? My blog has helped me do just that.

I own an offshore software engineering company and it’s very hard to differentiate myself from the dozens of “Bob’s from Bangalore” that call on the same prospects I’m after. I started a blog (http://BoycottSoftwareSweatshops.com) making fun of the entire outsourcing industry. The results have been phenomenal. In a crowded marketplace, I all of a sudden stand out. It ain’t safe, but it works.

As a small business, your blog is just an extension of your personality. It’s a daily peek into your thoughts. It’s a way to break down barriers and show people who you really are.

My industry is NOT sexy. I started a blog a few months ago to liven up my brand. I wanted to make it funny, relevant, and insightful. It’s been my main lead generation tool. It shows that we don’t take ourselves too seriously, but we’re dead serious about what we do.

Mentioning my blog to people helps break the ice because it’s funny. I’ve gotten new clients all over the country, and even one in Belgium because of my blog. I publicize it like crazy at events and wear buttons with my blog logo. When I make cold calls, I tell people to visit my blog. I tell them that I’m making fun of my own industry, so they’re more inclined to check it out. It differentiates me and has been the main reason for my growth.

Raza Imam
http://BoycottSoftwareSweatshops.com

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