Let Jobs Magnetically Come to Your Personal Brand: 4 New Solutions

February 4, 2008 at 11:46 am | In Career Development, Personal Branding, Recruitment, Success Strategies | 2 Comments

The job and career development sites just keep getting better. I’ve been speaking of the goal of personal branding for a while now and my prayers have finally been answered, or so I hope. Basically, the end result of personal brand management is recruitment based on your brand. Instead of proactively searching for jobs, your visibility will magnetically attract employers to you. If you have experienced a success story relating to how building an online brand has secured you a job, please email me and I may use it as a case study for my new book (still top secret).

Aside from constructing a blog and participating in various social networks, here are 4 solutions for attracting employers to your brand effortlessly:

  • NotchUp : To me, this website is genius and I wish I would have thought of it a while ago, with my knowledge of personal branding and my various theories. Anyways, you get to set a price, relative to the total value of your personal brand, for major companies such as Google to interview you. They have a calculator to help you set a price and I used it and came up with over $2,000. That being said, if you have 1 5-20 years of experience in a specific industry, you could charge a lot more. NotchUp is in private beta right now, but if you email me, I’ll send you a VIP invitation!

    Notch Up

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  • JobFox: The mind behind Careerbuilder.com is back and with a vengeance. Rob McGovern has transitioned from his old company and started JobFox. JobFox has a few features that make it stand out from the crowd. First, you can have a private profile, so your current employer can’t see your activity and you can attach a resume and follow leads through your cell phone. It also has a tool where you can map out your strengths for employers to see what you’re interested in.
    JobFox

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  • Jobs in Pods: Chris Russell does it again. When I first started blogging, Chris was there to support me and has ever since. It’s hard to even track how fast Chris moves, from his blogs, such as Recruiting Fly, Blog for Jobs, and of course Secrets of the Job Hunt. His current project has really gotten my attention. He has taken recruitment to the airwaves with Jobs in Pods. Basically, top employers such as AT&T talk about what it’s like to work in a position they are hiring for. It’s a personal touch and you can apply for the job if you’re interested.

    Jobs In Pods

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  • Standout Jobs: Ben Yiskovitz is another person who I’ve watched for a while now, with his Instigator Blog. You can learn a lot about a companies, with corporate pages that show video’s of what it’s like to work there and it let’s you subscribe to company news. The big differentiator is that you can interact with companies through comments. I see this as being a resource for a job seeker that wants to “shop before buying.”

Standout Jobs

Google’s Social Graph API: The Future of Personal Brand Management

February 4, 2008 at 1:37 am | In Futures, Personal Branding, news | 2 Comments

This video gives a glimpse of the future of our personal brand management.  I’ve talked before about how many social networks there are and how people quickly join them and secure their name.   There is far too many social networks and more are added each day.  We really need to be cautious about which one’s we join and give our information to.  I’ve said before that I feel that there are three piece of criteria for selecting which to join and which to hide from:  volume, credibility and relevancy.

Many of us participate in some of the social networks that fulfill this criteria, such as Twitter, Facebook and Flickr.  Google announced today that they are opening up a “Social Graph API” for developers.  They are clearly targeting and competing with Facebook’s internal social graph, which is a digital representation of our social networks in real life.

On Google’s site and in the video above, this might come off a bit technical for many, including me, so let me take a stab at it.  Basically, our participation on social networks has links to various other networks that we’ve registered in.  Google has found a way (and they said it was easy), to make these website talk to each other.  Therefore, developers can create applications that integrate the networks together.  The benefit to us is that you’ll be able to see which of your friends are on other services, forming a global neighborhood of your friends.

Why your personal brand should care:

  • Discover your friends that are using the same services as you.
  • Start to make sense of social networking and your participation on each website.
  • Be prepared for more social networks that integrate with your brand, which may be spread across many sites

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