Laid Back Friday 2/8/08: Brand Mystery 9, a Song and a Question
February 8, 2008 at 11:49 am | In Brand Mystery, Personal Branding | 5 CommentsBrand Mystery is a game where I take a well known personal brand, edit it and then give you the opportunity to guess who it is. The reader that comments first and has the correct answer will have their name on the following post, as well as a link to their blog or website.
Brand Mystery 8 winner – Eric Windsor
Note: for the future, please provide a link to your blog/website in the comments section when answering so I can give you your reward.

Hint: The underdog
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The song of the week is actually a dance and techno song called “Love is Gone” by David Guetta. One of my best friends that goes to college in Florida sent this to me and I’ve been addicted ever since. The video is strange and comical at the same time.
Surgeon General’s Warning: try not to listen to this in the morning. Before you go out tonight or afterward is more suitable for your ears.
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This week I’m going to leave the question as open ended. If there are a lot of thoughts in regard to this question, I will have a separate post with a more thorough discussion and analysis for you.
As technology rapidly accelerates, what do you feel the impact will be on our personal brands? Will they become unmanageable or will they be integrated in a GUI that is easily adaptable and customized to our brands?
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I think our personal brands are going to revolve around our personal URL. There, we can use standards (XFN, FOAF) to annotate the rest of our online presence and our relationships with other people. With our information spread out on so many services, there is a real need to have your own “home base” that says “all of these services? yeah, they’re me.”
Comment by Adam Darowski — February 8, 2008 #
I agree with Adam. I believe the new technologies coming out will bring about a convergence of social networks. Think about how MyBlogLog combines your Tweets, RSS feed and social networking profiles onto your MyBlogLog page. As in my last comment, I totally reccomend you checkout the example Applications on Google Social Graph.
Also, considering the direction that Google is taking with Open Social and Social Graph, relationships will be drawn very easily. So if you’re on Facebook, there might be an app which uses the Social Graph to determine whether you want to link your Facebook, with Twitter, MySpace, Bebo and Orkut.
With rumours pointing toward Google buying Bebo, I can only see this as making sense.
PS. Dan, you should add an option like “Subscribe to Comments”. That would really help the discussion IMO.
Comment by Rob Kingston — February 8, 2008 #
Vince Vaughn
I didn’t have the FlipSquare link in the last win, maybe you can edit for me
Comment by Eric Windsor — February 8, 2008 #
I fear the impacts on personal brands will depend on one’s social-economic status. The more status you have, the better able you will be to manage your brand. The less status you have, the more your brand will be managed for you.
Comment by g — February 9, 2008 #
[...] Brand Mystery 9 Winner: Eric Windsor with the correct answer of Vince Vaughn [...]
Pingback by Brand Mystery 10 - Name that Personal Brand and Win! « Personal Branding Blog - Dan Schawbel — March 12, 2008 #