Comments on: Coining and Defining the Term “eBrand” (Personal Branding Online)

By: eBranding Becomes Mandatory for Surviving the Digital Age « Personal Branding Blog - Dan Schawbel

Mon, 30 Jun 2008 11:10:47 +0000

[...] Personal eBranding is the next wave of personal and professional development online. A personal brand is how you market yourself to others, whereas an eBrand is a digital representation of yourself online. Your brand is who you are and what you stand for, including values, competencies, attitudes, vision, mission, personality and appearance. The combined sum of everything you are and how you project it to others, whether online or offline, is your brand. [...]

By: Dan Schawbel

Dan Schawbel — Fri, 30 May 2008 01:42:44 +0000

@Maor – Just like “brand”, “eBrand” takes into account all forms of branding, such as personal, product and corporate. A “personal eBrand” would therefore resemble the online version of someone’s personal brand. Personal brand covers personal eBrand though.

By: Maor Kaplanski

Maor Kaplanski — Wed, 28 May 2008 13:04:47 +0000

Hi – I realy needed that post!

I have a question:

your definition to ebrand is

ONLINE PERSONAL BRANDING

but i talked with someone and he told me that his definition to ebrand is

ONLINE BRANDING

which means that

ONLINE PERSONAL BRANDING is PERSONAL EBRAND

what is right?

i like your comment on that.

Thanks alot,
Maor

By: Personal Branding Tips From the Hidden Vault « Personal Branding Blog - Dan Schawbel

Tue, 18 Mar 2008 11:08:19 +0000

[...] the fuel, concerns and opportunities for our brands. From personal branding, we now have personal eBranding, where we have to take who we are in reality and compose an internet version of it, without losing [...]

By: John Caddell

John Caddell — Wed, 20 Feb 2008 17:58:04 +0000

Hi, Dan,

Thanks very much for linking to my blog. When I went on my own, I thought hard about the brand I wanted to promote. Eventually I concluded that the brand I need to build is “me”!

Even though Shop Talk isn’t named after me, I write every post. As such, it’s a 2-year archive of what I think about and care about (related to business). I told my wife the other day, “If anyone was bored enough to read all 500 of my posts, they’ll know me pretty well.”

All of which is a long way of saying that you’re onto something with this blog and the idea of personal branding.

Thanks again,

John

By: Gary Bembridge

Gary Bembridge — Wed, 20 Feb 2008 09:26:39 +0000

Nice concept. A better way of thinking about the face you are putting out to the world about oneself and how to make sure what you are doing online across eveything is consistent. I realise that I probably have 2 online personal eBrands. One is my marketing/ professional one and the other is a travel one wiht my blogs/ podcast and profiles being split by both of these. Gary

By: Dan Schawbel

Dan Schawbel — Tue, 19 Feb 2008 18:21:21 +0000

Any website that contains your information/picture/video is the brand people see.

Due to the complexity and “conversation” style of the internet, you can only control so much of what people see as your eBrand.

When people write about you, that writing becomes how a certain audience views you.

It’s a very interesting beast.

By: wintermute

wintermute — Tue, 19 Feb 2008 15:54:46 +0000

Interesting post Dan. I think that if you own a blog, it’s your eBrand (I like this term ). I’d like to know your opinion about one thing. If I have a career in software development and my other interests are about productivity, writing, self-improvement… How do you think is the best way that all this things could fit into a blog?

By: Karen Swim

Karen Swim — Tue, 19 Feb 2008 00:08:14 +0000

I like it and will shamelessly use it! I will of course attribute it to you because I’m smart enough to spot a good term when I see it and honest enough to give credit where it is due. Great insight, thank you for sharing!

Karen Swim

By: Dan Schawbel

Dan Schawbel — Mon, 18 Feb 2008 19:36:59 +0000

Thanks for sharing Julien..I’ll check it out!