Boston College Student’s Get a Lesson in Personal Branding

February 21, 2008 at 4:29 am | In Career Development, People, Personal Branding, Podcasts, Success Strategies, events, workshop | 4 Comments

I feel that personal branding should be the heartbeat of higher education. The logic here is that the sooner you discover your personal brand, the more risks you can take, as well as the easier it is to carve our your career path. Personal Branding Boston College

Today I spoke at Boston College to some freshman and seniors who are trying to understand what it takes to start a business, as well as incorporate personal branding in their lives. The presentation was almost an hour in length and I went over various topics, such as the current dilemma (economic recession), a brief history of personal branding and how self-impression needs to equal perception.

As an exercise, two students volunteered to write down three attributes about themselves and about each other, with the sole object of matching perception with self-impression. That is how you know if you are branding yourself correctly.

Next, I went through my personal branding story and provided insights and learnings at each step. Also, I touched on Google searchability, the definition and elements of personal branding, the Octopus Model of Relevancy, key terms, the 4-step process, tangible and intangible aspects, and benefits. The main idea was that personal branding is the small piece of an iceberg that people notice, and that networking is the large piece that few people recognize because it’s below the ocean. By developing an eBrand, you are in fact drawing people to your brand, in what I call a “pull strategy.”

Here is 10 minutes of my presentation:

These are the slides I used:

Special thanks to my fellow Personal Branding Magazine staff member, Scott Bradley, for organizing this event.

4 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Dan,

    I love how this post turned out! It was great to have you at campus last night. I know the members that were there got a TON of value about what you had to say and share!

    Comment by Scott Bradley — February 21, 2008 #

  2. [...] people feel about you, and how you feel about yourself. Remember that self-impression = perception (listen to my Boston College talk on this) when deciding and capitalizing on your [...]

    Pingback by The Internet Holds Your Personal Brands’ Permanent Record « Personal Branding Blog - Dan Schawbel — March 5, 2008 #

  3. [...] people feel about you, and how you feel about yourself. Remember that self-impression = perception (listen to my Boston College talk on this) when deciding and capitalizing on your [...]

    Pingback by Manage Yourself Like a Madam : Brazen Careerist — March 5, 2008 #

  4. [...] from this blog, I launched a magazine (3 issues), awards, a TV podcast series, countless articles, publicly spoke, got a book deal and drafted the entire thing, switched jobs at EMC to become the first [...]

    Pingback by Today is the Personal Branding Blog’s 1 Year Anniversary « Personal Branding Blog - Dan Schawbel — March 14, 2008 #


Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.