Comments on: Soon Your Brand Will Be Consumed by The Digital Universe

By: Only Your Digital Shadow Knows…. | Privacy Maven

Only Your Digital Shadow Knows…. | Privacy Maven — Thu, 20 Mar 2008 15:54:46 +0000

[...] Dan Schawbel discussed the implications of the digital shadow for companies and others seeking to establish their brand. As with individuals, a company’s brand is, likewise, out of its hands. addthis_url = ‘http%3A%2F%2Fwww.privacymaven.com%2F2008%2F03%2F12%2Fonly-your-digital-shadow-knows%2F’; addthis_title = ‘Only+Your+Digital+Shadow+Knows….’; addthis_pub = ”; [...]

By: garry

garry — Fri, 14 Mar 2008 00:03:06 +0000

Hello Dan,
thanks for gettng us to talking and thinking
about our digital footprints.I too was surprised
at how my every bloging moves have been captured.
(the good)
However,I do wonder about the problems that may
develop if my personal info falls into the wrong
hands.
(the bad)
Nevertheless,when I think about the digital
technological advances and possibilities.I
just want to be a part of it and learn even
more about it.
– garry b

By: Dan Schawbel

Dan Schawbel — Wed, 12 Mar 2008 02:32:40 +0000

Tiffany, I agree wholeheartedly. It seems obvious that our digital shadow’s will increase, as this digital big bang does as well.

By: Tiffany Monhollon

Tiffany Monhollon — Wed, 12 Mar 2008 02:31:10 +0000

Dan,
This is immensely fascinating stuff. It’s a hard balance, isn’t it, the good versus the bad in all this. It’s that fundamental issue of privacy I struggled with so much when I first started blogging versus the desire to create something meaningful and establish a name (or brand) for myself. I think this issue will continue to evolve, and grow in complexity, and the difficult part is what other people can do with your information – either things in your digital shadow that you don’t want shared or manipulated (identity theft, etc.) and things you put out there actively yourself but want to control, like your brand, image, etc.