Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to project what was in him all along, he has made an impact in the wine world AND to people looking for inspiration. In his last podcast that I shared with you, he explained how you need to build your brand, instead of that of others who are more successful than you.
In this podcast,he talks about the fact that our technology is moving so fast and is actually helping good people to win and bad people to lose. I talk about reputation management a lot here, but have only hinted at what the future holds. Gary starts to mention that all these new technologies like Quik, UStream and Twitter are helping reveal the true brand behind all of us, whether we like it or not. In fact, they are exposing the real us and forcing us to be ourselves or lose. No longer can you have multiple faces to various audiences, but now you need one consistent identity spread across the internet and reality simultaneously. Let this be a wakeup call that we need to lead with heart, soul and piece of mind and let the evil people in this world field their own demise.
