Personal Branding Magazine Issue 4 – Get Your Free Sample Today!

April 21, 2008 at 10:27 am | In Career Development, Personal Branding, Recruitment, magazine, news | 4 Comments
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Volume 1 Issue 4 ends the first full volume of Personal Branding Magazine. As personal branding becomesPersonal Branding Magazine - Issue 4 the differentiator for career development, many new channels have opened up and the internet is a recruiting stomping ground for all those who leverage it’s power. Between hiring candidates by viewing video resumes, employer brand websites, and even job aggregators, the times have changed and we must be ready.

Human resources is rapidly evolving by branding their companies as the employer of choice and there is a sudden war for talent, despite an economic recession in the United States. In this issue, we interview all the thought leaders who are entering the online recruiting and branding space, as well as take a closer look as to how networking plays a role in bridging recruiters with interested applicants. Only the strongest employers and candidates will survive.

By reading this issue, you will have the knowledge needed in order to confront the recruitment process and be victorious.

What do you get in the free sample?

Download here

A very special thank you to our 9 sponsors:

Lyro, RiseSmart, 1-800-Bakery.com, Interview-on-Demand, Qvisory, Spinning Silk Multimedia, CCA, Jibber Jobber, QAlias

Final thoughts

Out of all 4 issues that have been produced, this issue is by far the most valuable to you. I say this because of the amount of pain that has been endured in the recruitment process today. First off, there were 80,000 job cuts in March alone and as the population grows and more people attend higher education, it will be increasingly more competitive to get the job you want. On the reverse side, human resources is in a war for talent now and they need to fill certain positions. They are set to establish a strong employer brand to position themselves as extraordinary to the likes of passive candidates. Recruiters need to understand how technology has opened up new channels to tap into great talent. This issue has everything you need you be successful in today’s world.

Please send me feedback or support the magazine by promoting it. Let me know if you have questions.

Breaking News: Facebook Chat (IM) Goes Live

April 21, 2008 at 3:52 am | In Misc, Personal Branding, Reputation Management, news | 3 Comments
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Typically, I leave breaking news about social networks to my peers. Nick O’Neill is world renowned for covering this space (Update – Nick found out about this 3 weeks ago), so I hope he doesn’t mind. I went into my Facebook account tonight and saw that the IM functionality was already in place. I asked 10 of my friends if they could view the IM feature on their screens and they said no. I am one of the first beta testers of this instant messaging feature. We are all used to AOL Instant Messenger or Yahoo’s Messenger, but Facebook already had our attention. Would you use this new feature or are you going to stick to your guns? Facebook uses this integrated approach to make you spend more time on their website, thus they can claim better statistics and get more advertising money or funding.

Facebook Chat (IM)

Quick analysis

First, I edited my screen 3 times, with 3 different screen shots that I blended together.

On your left, you will see a list of all your buddies that are currently online and you can IM any of them you choose. You can also conduct a search to find friends who are online. This is a good idea because if you have 1,000 friends online it becomes unmanageable without search.

On your top right, you have the option to pop-out the IM feature, as well as show or hide mini-feed stories, which are typically found in each persons profile. If you check “keep your friends open” then you will see the screen shot on your left for the duration of your time on Facebook, unless you change it. You also have the ability to go “offline” so you’re not using the IM feature.

On your bottom right, there is a welcome screen and you can view how many of your friends are currently online. Also, you can identify your status.

Reputation management concerns

I can see there being problems with the new IM feature. People or stalkers will have an easier path to harassing others. Also, don’t you think we already know enough about people and when they are online? Now you are going to let us follow people and contact them at free will! Anyways, any move you make on Facebook will be shown to your network and those outside of your network, so try and set privacy and be careful of this new IM feature.

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