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	<title>Comments on: Myth: Personal Branding Is All About YOU</title>
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	<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/</link>
	<description>Your #1 source for personal branding and career development online.</description>
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		<title>By: HRM Today - Blog Archive &#187; A Personal Brand is Demolished by Being Selfish Instead of Useful</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-16695</link>
		<dc:creator>HRM Today - Blog Archive &#187; A Personal Brand is Demolished by Being Selfish Instead of Useful</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:19:22 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-16695</guid>
		<description>[...] spoken before about how personal branding is not about you, but the audience or community that you serve. I’m never going back on that mantra, I promise. I [...]</description>
		<content:encoded><![CDATA[<p>[...] spoken before about how personal branding is not about you, but the audience or community that you serve. I’m never going back on that mantra, I promise. I [...]</p>
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		<title>By: A Personal Brand is Demolished by Being Selfish Instead of Useful &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-16663</link>
		<dc:creator>A Personal Brand is Demolished by Being Selfish Instead of Useful &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Wed, 03 Dec 2008 12:34:09 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-16663</guid>
		<description>[...] spoken before about how personal branding is not about you, but the audience or community that you serve. I&#8217;m never going back on that mantra, I [...]</description>
		<content:encoded><![CDATA[<p>[...] spoken before about how personal branding is not about you, but the audience or community that you serve. I&#8217;m never going back on that mantra, I [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Top 5 Ways to Brand Yourself Inside Your Company &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-16454</link>
		<dc:creator>The Top 5 Ways to Brand Yourself Inside Your Company &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Wed, 19 Nov 2008 15:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-16454</guid>
		<description>[...] just have a lack of understanding on this topic, and are afraid of it, so they go against it. Personal branding is NOT all about you. Personal branding is for everyone and you simply don&#8217;t have a choice, whether to brand [...]</description>
		<content:encoded><![CDATA[<p>[...] just have a lack of understanding on this topic, and are afraid of it, so they go against it. Personal branding is NOT all about you. Personal branding is for everyone and you simply don&#8217;t have a choice, whether to brand [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Top 5 Personal Branding Myths &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-15182</link>
		<dc:creator>The Top 5 Personal Branding Myths &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Mon, 04 Aug 2008 10:56:59 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-15182</guid>
		<description>[...] I&#8217;ve covered this one before and I still believe that you need to make other people successful first or solve their problems. Personal branding is about serving others and as a result, your sphere of influence and visibility increases. The more you help others, the more you will receive, either directly or indirectly. Selfishness and too much self-promotion punishes your audience. Of course you have to promote yourself, just don&#8217;t go overboard. Each success you have while building your personal brand is the result of others endorsing you. People have just as much, if not more, control over the achievement of your personal brand as you have. [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve covered this one before and I still believe that you need to make other people successful first or solve their problems. Personal branding is about serving others and as a result, your sphere of influence and visibility increases. The more you help others, the more you will receive, either directly or indirectly. Selfishness and too much self-promotion punishes your audience. Of course you have to promote yourself, just don&#8217;t go overboard. Each success you have while building your personal brand is the result of others endorsing you. People have just as much, if not more, control over the achievement of your personal brand as you have. [...]</p>
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	<item>
		<title>By: The Blogosphere is Like High School All Over Again &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14608</link>
		<dc:creator>The Blogosphere is Like High School All Over Again &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Thu, 12 Jun 2008 11:11:33 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14608</guid>
		<description>[...] living in a &#8220;Brand THEM World&#8221; instead of a &#8220;Brand ME&#8221; world.  Now I know we&#8217;ve spoken about how you don&#8217;t want to be selfish or conceited with personal branding before, but this [...]</description>
		<content:encoded><![CDATA[<p>[...] living in a &#8220;Brand THEM World&#8221; instead of a &#8220;Brand ME&#8221; world.  Now I know we&#8217;ve spoken about how you don&#8217;t want to be selfish or conceited with personal branding before, but this [...]</p>
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		<title>By: Walter Akana</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14240</link>
		<dc:creator>Walter Akana</dc:creator>
		<pubDate>Tue, 06 May 2008 21:23:29 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14240</guid>
		<description>Great post Dan! And a great message to get to people early in their careers. Despite not having the context, I too love the quote: “You’re here to serve, not to self-actualize.” I do a lot of coaching with people in career transition (outplacement) and in career management and planning (high potentials) and find that when people realize their brand needs to be intimately tied to serving others and delivering value, they are typically more successful.</description>
		<content:encoded><![CDATA[<p>Great post Dan! And a great message to get to people early in their careers. Despite not having the context, I too love the quote: “You’re here to serve, not to self-actualize.” I do a lot of coaching with people in career transition (outplacement) and in career management and planning (high potentials) and find that when people realize their brand needs to be intimately tied to serving others and delivering value, they are typically more successful.</p>
]]></content:encoded>
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	<item>
		<title>By: Personal Branding and Self Promotion &#124; The Chief Brand Officer...</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14193</link>
		<dc:creator>Personal Branding and Self Promotion &#124; The Chief Brand Officer...</dc:creator>
		<pubDate>Thu, 01 May 2008 00:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14193</guid>
		<description>[...] post about the interview was named &#8220;Myth: Personal Branding is all about YOU&#8221; His thoughts and key takeouts on this book can be seen [...]</description>
		<content:encoded><![CDATA[<p>[...] post about the interview was named &#8220;Myth: Personal Branding is all about YOU&#8221; His thoughts and key takeouts on this book can be seen [...]</p>
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	<item>
		<title>By: Myth: Personal Branding Is All About YOU : Brazen Careerist</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14160</link>
		<dc:creator>Myth: Personal Branding Is All About YOU : Brazen Careerist</dc:creator>
		<pubDate>Tue, 29 Apr 2008 12:42:36 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14160</guid>
		<description>[...]        Dan Schawbel  Bio Myth: Personal Branding Is All About YOU [...]</description>
		<content:encoded><![CDATA[<p>[...]        Dan Schawbel  Bio Myth: Personal Branding Is All About YOU [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Branding Myth: Branding is All about YOU! : Beyond Niche Marketing</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14156</link>
		<dc:creator>Branding Myth: Branding is All about YOU! : Beyond Niche Marketing</dc:creator>
		<pubDate>Tue, 29 Apr 2008 11:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14156</guid>
		<description>[...] Schawbel also works on personal branding, except he works with job seekers, because in today&#8217;s workforce, even wage slaves have to [...]</description>
		<content:encoded><![CDATA[<p>[...] Schawbel also works on personal branding, except he works with job seekers, because in today&#8217;s workforce, even wage slaves have to [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Luke</title>
		<link>http://personalbrandingblog.wordpress.com/2008/04/28/myth-personal-branding-is-all-about-you/#comment-14152</link>
		<dc:creator>Luke</dc:creator>
		<pubDate>Mon, 28 Apr 2008 22:25:50 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=327#comment-14152</guid>
		<description>Great book by Dan (and interview by Dan) here...truly love the use of cartoon characters to get a serious topic across in a lighthearted way!  For the comment by James Seay; my suggestion would be to simply engage with the sponsor, and ask why they sponsor you?  They will tell you why I am sure - once you kmnow this, give them even MORE reason to continue to support you by doing MORE of what they see in you.  For example, if they are supporting you because they want to develop young talent, and see you as a future leader, then look to attend some more leadership traning, get involved in leadership groups, and commit some of your time to developing the talents your sponsor sees in you!  Anything that makes life easier for your sponsor (apart from sucking up!) will generate even greater support from them!.  No one (especially sponsors) like being dissapointed in their own decisions.</description>
		<content:encoded><![CDATA[<p>Great book by Dan (and interview by Dan) here&#8230;truly love the use of cartoon characters to get a serious topic across in a lighthearted way!  For the comment by James Seay; my suggestion would be to simply engage with the sponsor, and ask why they sponsor you?  They will tell you why I am sure &#8211; once you kmnow this, give them even MORE reason to continue to support you by doing MORE of what they see in you.  For example, if they are supporting you because they want to develop young talent, and see you as a future leader, then look to attend some more leadership traning, get involved in leadership groups, and commit some of your time to developing the talents your sponsor sees in you!  Anything that makes life easier for your sponsor (apart from sucking up!) will generate even greater support from them!.  No one (especially sponsors) like being dissapointed in their own decisions.</p>
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