Comments on: A Corporate View of Personal Branding with Pros and Cons http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/ Your #1 source for Personal Branding online. Learn how to discover, create and maintain your brand throughout it's lifecycle. Through multimedia, articles and sources from the most unique brands in the world, you will have the resources needed to be successful. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: Even the Receptionist Needs to Be a Corporate Marketing Maven « Personal Branding Blog - Dan Schawbel http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14535 Even the Receptionist Needs to Be a Corporate Marketing Maven « Personal Branding Blog - Dan Schawbel Wed, 04 Jun 2008 10:48:09 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14535 [...] of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If [...] [...] of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If [...]

]]> By: re: never too young | Identity Marketing and Public Relations http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14368 re: never too young | Identity Marketing and Public Relations Mon, 19 May 2008 23:31:29 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14368 [...] and branding their entire company has slowly started to fade.  Many though leaders, such a Personal Branding blogger Dan Schawbel, offer insight into how a company’s branding and an individual’s branding affect the [...] [...] and branding their entire company has slowly started to fade.  Many though leaders, such a Personal Branding blogger Dan Schawbel, offer insight into how a company’s branding and an individual’s branding affect the [...]

]]> By: William Arruda http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14242 William Arruda Wed, 07 May 2008 02:31:01 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14242 I have worked with a lot of companies who wholeheartedly endorse personal branding and who have brought in Reach and our certified personal branding strategists to help their employees (at all levels) build their personal brands. All of these companies recognize the value of having their employees deliver on the corporate brand promise in a way that is authentic to them. They know they need to get the best from their employees (not the most). And they are well aware of the fact that their employees will eventually leave (the average employee tenure continues to decrease) - but they want to maximize the value of the employees while they are there. Personal branding is quickly becoming a standard component of corporate talent development programs - at least with innovative, forward thinking companies. Best. William Arruda www.reachcc.com What have you done for YOUR brand today? I have worked with a lot of companies who wholeheartedly endorse personal branding and who have brought in Reach and our certified personal branding strategists to help their employees (at all levels) build their personal brands.

All of these companies recognize the value of having their employees deliver on the corporate brand promise in a way that is authentic to them. They know they need to get the best from their employees (not the most). And they are well aware of the fact that their employees will eventually leave (the average employee tenure continues to decrease) – but they want to maximize the value of the employees while they are there.

Personal branding is quickly becoming a standard component of corporate talent development programs – at least with innovative, forward thinking companies.

Best.
William Arruda
http://www.reachcc.com

What have you done for YOUR brand today?

]]> By: Luke http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14232 Luke Mon, 05 May 2008 23:49:00 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14232 Dan, nice slant on this 50 foot view from Rand. It is something I come across everyday...when I approach learning and development managers to offer my services, they always ask..why would we help our people develop recognisable personal brands, then they will just leave and work for someone else? This can be frustrating, but I do like the 'war for talent' angle, where you and Rand speak about attracting people to your organisation. Everyone (most anyway) wants to work with other 'great personal brands' so what better way to win they war on talent than to have your brightest and best develop such strong brands that employees are drawn to them! Dan, nice slant on this 50 foot view from Rand. It is something I come across everyday…when I approach learning and development managers to offer my services, they always ask..why would we help our people develop recognisable personal brands, then they will just leave and work for someone else? This can be frustrating, but I do like the ‘war for talent’ angle, where you and Rand speak about attracting people to your organisation. Everyone (most anyway) wants to work with other ‘great personal brands’ so what better way to win they war on talent than to have your brightest and best develop such strong brands that employees are drawn to them!

]]> By: davidsandusky http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14230 davidsandusky Mon, 05 May 2008 21:11:14 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14230 Great post, Dan. The one element not examined (directly anyway) is culture brand and the brand of leadership that shapes the vision as organizations grow and change. The existing and future culture attract and retain the right personal brands which in turn create products, services and customer service. The personal brand is the first mover. Great post, Dan. The one element not examined (directly anyway) is culture brand and the brand of leadership that shapes the vision as organizations grow and change.

The existing and future culture attract and retain the right personal brands which in turn create products, services and customer service.

The personal brand is the first mover.

]]> By: Dan Schawbel http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14226 Dan Schawbel Mon, 05 May 2008 13:31:27 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14226 @James - it's the employers job to make you want to stay @James – it’s the employers job to make you want to stay

]]> By: James Seay http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14225 James Seay Mon, 05 May 2008 12:17:59 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14225 Dan, I agree with your comments about personal branding in the corporate environment. My present company is embracing the personal branding concept (thanks to you!) and it appears to be catching on. Personal branding does not necessarily mean that you might leave a company, but just empowers employees to be all that they can be. Similar to a diverse workplace, personal branding brings out the best that we all have to offer. Thanks for your message! Dan,

I agree with your comments about personal branding in the corporate environment. My present company is embracing the personal branding concept (thanks to you!) and it appears to be catching on.

Personal branding does not necessarily mean that you might leave a company, but just empowers employees to be all that they can be. Similar to a diverse workplace, personal branding brings out the best that we all have to offer. Thanks for your message!

]]> By: Dan Schawbel Speaks! « microbrandology http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14224 Dan Schawbel Speaks! « microbrandology Mon, 05 May 2008 12:09:39 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14224 [...] Branding… Well after I posted that Dan Schawbel rolled in with an amazing blog post called: A Corporate View of Personal Branding with Pro’s and Cons… Dan is a respected Leader in the field of Personal Branding and what he has to say is pretty tasty [...] [...] Branding… Well after I posted that Dan Schawbel rolled in with an amazing blog post called: A Corporate View of Personal Branding with Pro’s and Cons… Dan is a respected Leader in the field of Personal Branding and what he has to say is pretty tasty [...]

]]> By: Vincent Hunt http://personalbrandingblog.wordpress.com/2008/05/05/a-corporate-view-of-personal-branding-with-pros-and-cons/#comment-14223 Vincent Hunt Mon, 05 May 2008 12:00:07 +0000 http://personalbrandingblog.wordpress.com/?p=332#comment-14223 Hand shakes and "back pats"!! I agree Dan 100%, wait a minute, I left 10% on the table.. 110%! I would also like to toss into the air... I really feel that what happens sometimes is that Leaders come into contact with the word "Personal Brand" and because of, perhaps - many years of brand exposure, they "clump" Personal Branding up with traditional Corporate Branding, Product Branding, blah, blah, blah... WHICH in some applications is cool... BUT with Corporate America letting go of over 20,000 jobs in April alone... I am inclined to say, PERHAPS we need to start accelerating the "Personal Brand Revelation curve", so we do not have 20,000 + "Wondering Brands" on the Earth, clueless to their roles. Opps, did I say that these 20,000 came from Jobs? Inside of buildings? Keep Brandin! Hand shakes and “back pats”!!

I agree Dan 100%, wait a minute, I left 10% on the table.. 110%!

I would also like to toss into the air… I really feel that what happens sometimes is that Leaders come into contact with the word “Personal Brand” and because of, perhaps – many years of brand exposure, they “clump” Personal Branding up with traditional Corporate Branding, Product Branding, blah, blah, blah… WHICH in some applications is cool… BUT with Corporate America letting go of over 20,000 jobs in April alone… I am inclined to say, PERHAPS we need to start accelerating the “Personal Brand Revelation curve”, so we do not have 20,000 + “Wondering Brands” on the Earth, clueless to their roles. Opps, did I say that these 20,000 came from Jobs? Inside of buildings?

Keep Brandin!

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