Comments on: A CMO’s Guide to Brand Management through Social Media

By: Nocat

Nocat — Thu, 22 May 2008 12:02:54 +0000

Nicely done, to hear it from a CMO view in a podcast over at Marketo about the top challenges faced by today's CMOs and the specific actions CMOs can take to build their power and respect in the organization. With world-class marketer Susanne Lyons,with 25 years experience including Chief Marketing Officer posts at Visa and Charles Schwab. It has some good ideas one can use.

By: Nathan Jenkins

Nathan Jenkins — Fri, 09 May 2008 17:10:26 +0000

Great blog. I hear your argument behind using social media as a vehicle to engage with customers. You just run the risk of never nabbing onto the elusive two way conversation.

Do you think that social media is for everyone (or, every company, rather)? Can (and do) people really engage with and relate to each company out there, even if they do all of marketing “right” (say, your five steps)?

By: Greg Rollett

Greg Rollett — Fri, 09 May 2008 13:19:43 +0000

Your point, “Spend more time learning about social media before actually engaging,” is probably the most important. Corporations that jump into Social Media without a clue, plugging their products and sending out comment generators can just as quickly kill an image before it gets fixed.

Social Media is the new media and its essentially word-of-mouth marketing. Companies can help to control or persuade these conversations, but they need to be careful in how they engage in them.

By: evidencesx

evidencesx — Thu, 08 May 2008 13:35:56 +0000

Well good post. I figured out another tale (ie on my blog) on brand attention to customer new possibilities with 2.0 ; you’ll find my mind there…
http://www.socialmediatoday.com/blog/evidencesx/site/posts/?bid=30343

Hi, and take care.

By: Luke

Luke — Wed, 07 May 2008 22:28:20 +0000

I wonder if CMO’s are reading this? This is the real challenge – great content, and in our roles as advocates of the Personal Brand we must commit to educating CMO’s on social meadia!

By: Scot Herrick

Scot Herrick — Wed, 07 May 2008 17:45:09 +0000

There is a saying that “you don’t know what you don’t know” and I think this would apply to CMO’s here. If the CMO is not as familiar with social marketing as those of us already involved in it, how would that person best find out and begin to use social media?

Becoming familiar with social media presumes the person knows where to go find the right information to become familiar with it.

Then translating that into actionable corporate deeds is the next trick.

But, you have to start somewhere — great post, Dan.

By: Vincent Hunt

Vincent Hunt — Wed, 07 May 2008 11:45:10 +0000

Very insightful post Dan (as usual) !!