Comments on: Interview With John Quelch About Social Media and Marketing http://personalbrandingblog.wordpress.com/2008/05/27/interview-with-the-dean-of-harvard-business-school-about-social-media-and-marketing/ Your #1 source for personal branding and career development online. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: Greg Rollett http://personalbrandingblog.wordpress.com/2008/05/27/interview-with-the-dean-of-harvard-business-school-about-social-media-and-marketing/#comment-14483 Greg Rollett Thu, 29 May 2008 14:04:18 +0000 http://personalbrandingblog.wordpress.com/?p=348#comment-14483 "A brand is a promise." - how many brands have actually lived up to that promise. Reebok went from aerobics to throwing big money at Shaq in the early 90's to compete with Nike. Is that keeping true to their promise or making a brand extension? When is it ok to break a promise or delve into a new promise? Interesting! “A brand is a promise.” – how many brands have actually lived up to that promise. Reebok went from aerobics to throwing big money at Shaq in the early 90’s to compete with Nike. Is that keeping true to their promise or making a brand extension?

When is it ok to break a promise or delve into a new promise? Interesting!

]]> By: MarketingDeviant http://personalbrandingblog.wordpress.com/2008/05/27/interview-with-the-dean-of-harvard-business-school-about-social-media-and-marketing/#comment-14448 MarketingDeviant Tue, 27 May 2008 19:10:21 +0000 http://personalbrandingblog.wordpress.com/?p=348#comment-14448 Great interview. Really opened my mind a bit when John said "Brand is a Promise". Great interview. Really opened my mind a bit when John said “Brand is a Promise”.

]]> By: Radio school http://personalbrandingblog.wordpress.com/2008/05/27/interview-with-the-dean-of-harvard-business-school-about-social-media-and-marketing/#comment-14445 Radio school Tue, 27 May 2008 15:25:42 +0000 http://personalbrandingblog.wordpress.com/?p=348#comment-14445 Very interesting interview. Very interesting interview.

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