- Lief
http://lieflarson.businesscard2.com

As an entrepreneur finding my way as a brand and getting my sea legs navigating social media, I’m hopefully getting a handle on what you noted:

“Customers will be purchasing based on your brand, as well as the offering.”

This makes absolute sense, and seems obvious seeing it on the page, but I guess I hadn’t quite put it together as you did.

I feel extremely fortunate that, in my practice as an executive resume writer, my work feels like a hobby. I’m truly “digging my job”. So many job seekers who come to me can’t say that about themselves. One of the greatest things about my work is helping my clients get to that place, within and in the marketplace, where they can dig their work too.

I encourage them to nurture their network and be remembered by going the extra mile, as you say in your take-aways, and communicating to some extent by regular mail. Things like sending a quick hand-written thank you note for a helpful conversation or complimenting those they know and/or admire on a great presentation, blog post, or article.

Taking that kind of time and consideration are so rare they can be tremendously impactful.