Comments on: Are You and Your Significant Other Co-Branded?

By: Mario Sanchez

Mario Sanchez — Fri, 18 Jul 2008 03:46:47 +0000

Great article and an interesting and original angle on personal branding. My wife and I have two small nieces (3 and 6). The first thing they do is to ask me for her when we’re not together, and vice versa. The fact that they’re just small kids, who haven’t yet being conditioned by political correctness to ask for somebody out of politeness, shows you how strong the mental association you describe is, even at that early age.

By: Are You and Your Significant Other Co-Branded? : Brazen Careerist - A Career Center for Generation Y

Fri, 18 Jul 2008 00:49:55 +0000

[...] Politics Relationships Social Media Technology Dan Schawbel Are You and Your Significant Other Co-Branded? [...]

By: Certamente! blogosfera: Speedlink

Certamente! blogosfera: Speedlink — Thu, 17 Jul 2008 08:46:49 +0000

[...] is affected. If Brad were to rob a bank or stab someone, it would impact Angelina’s reputation. Are You and Your Significant Other Co-Branded? « Personal Branding Blog – Dan Schawbel ≈ What is Toluu? Toluu is a free service for sharing the feeds you read and discovering new ones. [...]

By: Luke Harvey-Palmer

Luke Harvey-Palmer — Thu, 17 Jul 2008 07:02:21 +0000

Dan…sweet post. I like this concept a lot, and recognise the huge power of the Brangeline Brand! We have some power copules here in Australia, and their brand does open doors and influence the masses! I wonder though how much of the Brangelina brand is manufactured? Either way, it is something for couples to think about – my wife and I definitely have a brand that is healthy, happy and wholesome…I just womnder if we are putting these brand qualities to good use? Look out for our TV show!

By: Justin Levy

Justin Levy — Wed, 16 Jul 2008 17:14:41 +0000

I think co-branding happens often in high school, college, organizations, offices and other similar groups. This can be beneficial when it’s a strong relationship (friendship or dating) and you make a powerful duo, much like how Brad Pitt and Angelina Jolie are seen as a power-couple. But, co-branding can have negative effects if that relationship sours because that person, as an individual, and/or your co-branding is tied to that school, group or office. It can make it difficult to be seen as an individual and can be hard for that individual to re-enter that group setting even if the other person is no longer part of that school, group or office.

-Justin Levy

By: Ngangi

Ngangi — Wed, 16 Jul 2008 14:10:12 +0000

I actually left a great job due to ‘co-branding’. In my younger years, I was working at an ad agency in a creative partnership with another young woman who was my polar opposite.

She was the typical ditzy blonde with no business accumen. Because we were both young women working in a male-dominated department, we were known as ‘the girls’ and I found myself struggling to maintain my reputation as I was often co-branded with her. At the end, I left the job for that reason.