On July 8th, I presented to the Next Level Executives group at the Marriott Hotel in Marlborough, Massachusetts. Before I gave my keynote, John Bates, a recruiting and career management veteran, explained the general concept of personal branding and how it related to building a business through referrals. Also, he noted the significance of taking a niche and explaining how you must stand for something. John brands himself as the “Job-Guy,” which means he is the go-to person for helping people with their job search and career path. He explained how his cartoon character reflected his brand and that of the people he served (he nailed it).
Mike Langford, who also has his own cartoon character on Facebook (if he listened to my presentation, which he did, he set an alert for his name and will be reading this). He recaps the entire event on his blog. Catie Foertsch was generous enough to digitally record the entire event, so kudos to her.
Event video
Subscribe to my podcast series View the entire 30 minute presentation on Viddler
PowerPoint slides
Quick reflection
The main message I was trying to convey to the audience was that you have to protect your personal eBrand right now. There is no waiting, no biting on your finger nails and no praying to G-D. Right now you need to secure your brand by taking the necessary steps in order to control your Google results by joining social networks, registering your domain and starting a blog. It was my attention to scare the audience at times, but also explain the opportunities in this web 2.0 landscape. I believe, now more than ever, anyone can have an impact.
I hope you enjoy the presentation and if you want me at your next event, send me a note.
Thanks for this Dan…great to see some material here for business owners and small business. This is such a cost effective way for business owners to generate business and buzz!
[...] Select the right channels - Use the right on-line and off-line tools to expand your brand. If your target market use the internet, get a LinkedIn profile, update your website, start a blog. If they are not ‘tech savvy’ look for public speaking opportunities, write in your local newspaper, or conduct workshops (Dan Schawbel posted a recent entry on his blog about how Small Business can grow their Online Empire!) [...]
“No business has time to make Web chatter and gossip its focus. The old standbys of marketing and public relations — media relations, advertising, customer outreach, networking, event organizing, etc. — are still king.”
Episode 4: The Next Level of Personal Branding - Dan Schawbel…
Sorry it took so long but here it is, Dan Schawbel’s video from our “Next Level of Pesonal Branding” event. Whether you missed the event or had the pleasure of being there in person the video is definitely worth watching.
Before you w…
Thanks for this Dan…great to see some material here for business owners and small business. This is such a cost effective way for business owners to generate business and buzz!
Comment by Luke Harvey-Palmer — July 24, 2008 #
[...] Select the right channels - Use the right on-line and off-line tools to expand your brand. If your target market use the internet, get a LinkedIn profile, update your website, start a blog. If they are not ‘tech savvy’ look for public speaking opportunities, write in your local newspaper, or conduct workshops (Dan Schawbel posted a recent entry on his blog about how Small Business can grow their Online Empire!) [...]
Pingback by Business Owners and 5 steps to creating your Personal Brand | The Chief Brand Officer... — July 24, 2008 #
Someone should definitely respond to this guy:
http://pressherald.mainetoday.com/blogs/blom/030564.html#more
“No business has time to make Web chatter and gossip its focus. The old standbys of marketing and public relations — media relations, advertising, customer outreach, networking, event organizing, etc. — are still king.”
Comment by Alex Steed [of Make Something Happen] — July 24, 2008 #
Episode 4: The Next Level of Personal Branding - Dan Schawbel…
Sorry it took so long but here it is, Dan Schawbel’s video from our “Next Level of Pesonal Branding” event. Whether you missed the event or had the pleasure of being there in person the video is definitely worth watching.
Before you w…
Trackback by Next Level Executives — July 25, 2008 #