When a Company Hires You They Endorse Your Brand
August 5, 2008 at 11:09 am | In Career Development, Personal Branding | 5 Comments
Acceptance = Endorsement
The second you accept your job offer, you are being endorsed by your company. Every single employee at your company is endorsed by your company, if they like it or not. Every single student is endorsed by their college or university upon acceptance as well. This exists even after a personal brand is transferred to another corporate brand. If you are fired or expelled, then you aren’t endorsed any longer.
Endorsements are important
Why does this happen?
If you are hired or accepted to a college, they have lended out their brand to you for as long as you need it. This form of endorsement states that you are worthy of being connected to their brand. They value your personal brand and feel that you represent their corporate brand. In this way, it is mutually beneficial and a relationship is formed automatically. To them, it’s all about filling requirements. For colleges, this means that you have SAT scores, a G.P.A., extracirrucular activities and good writing skills in order to meet their qualifications for admittance. Once you have met this need, then you have the power to brand yourself in combination with their brand.
Typically, unless your famous, their brand is much stronger than yours, so you must “feed” off of it until your full. This happens when you graduate, drop out of school to become an entrepreneur or just decide to change jobs.
Be careful
Watch your back
When you do good things people are your friends and love you, but when you have negative associations wrapped around your personal brand, they won’t like you. It’s like the “Dark Knight” movie, where Batman is loved for helping save Gotham, yet becomes an outcast when they don’t require his services anymore. What I’m trying to say is that you need to be careful because you A) might get used by the larger brand, which may suck you dry B) might be disassociated based on bad publicity.
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[...] Dan Schawbel When a Company Hires You They Endorse Your Brand 08.5.08 Acceptance = Endorsement The second you accept your job offer, you are being endorsed by [...]
Pingback by When a Company Hires You They Endorse Your Brand : Brazen Careerist - A Career Center for Generation Y — August 5, 2008 #
Hi Dan, I do agree with your point. Your high school brands puts you somewhere, in large layer, it is the role of your personnal brand to take advantage of the space the layer offers you.
When you got a job, I would say the brand you are working for credibilize your personnal brand but also the position you obtain, the quality your work is done, your ability to understand new rules, etc.
Personnal brand, is fascinating because it is really complex…
Comment by stetoscope — August 5, 2008 #
[...] When a Company Hires You They Endorse Your Brand [...]
Pingback by 5 reasons why LinkedIn is great for Headhunters and Opportunists | Leap Walking — August 6, 2008 #
Hey Dan, good reminder of how our associations (job, school, colleagues, friends, even the products we use, or the people we have in our LinkedIn, Facebook, and Twitter networks) affect/reflect our brand. I would add that the things WE endorse (or are associated with) either overtly or tacitly affect our brand — we can bask in their reflected glow, OR if they become tarnished so do we. That’s why it is so important to “edit” the people, products, or even blogs we formally endorse — they need to reflect our brand attributes, ethics, and vision, or our brand can be painted with attributes that are not our own.
Comment by Deb Dib — August 6, 2008 #
[...] and misrepresents their (corporate) brand. Remember, when a company or school accepts you, they endorse your brand, meaning that you represent their corporate brand as an ambassador. When it comes to students [...]
Pingback by College Admissions Officers Use Social Networks to Conduct Background Checks « Personal Branding Blog - Dan Schawbel — September 23, 2008 #