Comments on: When a Company Hires You They Endorse Your Brand

By: College Admissions Officers Use Social Networks to Conduct Background Checks « Personal Branding Blog - Dan Schawbel

Tue, 23 Sep 2008 12:05:20 +0000

[...] and misrepresents their (corporate) brand. Remember, when a company or school accepts you, they endorse your brand, meaning that you represent their corporate brand as an ambassador. When it comes to students [...]

By: Deb Dib

Deb Dib — Wed, 06 Aug 2008 15:19:36 +0000

Hey Dan, good reminder of how our associations (job, school, colleagues, friends, even the products we use, or the people we have in our LinkedIn, Facebook, and Twitter networks) affect/reflect our brand. I would add that the things WE endorse (or are associated with) either overtly or tacitly affect our brand — we can bask in their reflected glow, OR if they become tarnished so do we. That’s why it is so important to “edit” the people, products, or even blogs we formally endorse — they need to reflect our brand attributes, ethics, and vision, or our brand can be painted with attributes that are not our own.

By: 5 reasons why LinkedIn is great for Headhunters and Opportunists | Leap Walking

Wed, 06 Aug 2008 02:31:00 +0000

[...] When a Company Hires You They Endorse Your Brand [...]

By: stetoscope

stetoscope — Tue, 05 Aug 2008 15:46:06 +0000

Hi Dan, I do agree with your point. Your high school brands puts you somewhere, in large layer, it is the role of your personnal brand to take advantage of the space the layer offers you.
When you got a job, I would say the brand you are working for credibilize your personnal brand but also the position you obtain, the quality your work is done, your ability to understand new rules, etc.
Personnal brand, is fascinating because it is really complex…

By: When a Company Hires You They Endorse Your Brand : Brazen Careerist - A Career Center for Generation Y

Tue, 05 Aug 2008 13:22:30 +0000

[...] Dan Schawbel When a Company Hires You They Endorse Your Brand 08.5.08 Acceptance = Endorsement The second you accept your job offer, you are being endorsed by [...]