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	<title>Comments on: Think Like a Company Because YOU Are One</title>
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	<description>Your #1 source for personal branding and career development online.</description>
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		<title>By: HRM Today - Blog Archive &#187; Battling Recession 2.0 by Becoming the CFO of Your Brand</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-16560</link>
		<dc:creator>HRM Today - Blog Archive &#187; Battling Recession 2.0 by Becoming the CFO of Your Brand</dc:creator>
		<pubDate>Wed, 26 Nov 2008 17:12:44 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-16560</guid>
		<description>[...] do as brands, in order to be financially secure and protected during these rough times. We are all CEO’s of our own brand, so being the CFO is one of the roles we must play. Read the interview below to have a clear idea [...]</description>
		<content:encoded><![CDATA[<p>[...] do as brands, in order to be financially secure and protected during these rough times. We are all CEO’s of our own brand, so being the CFO is one of the roles we must play. Read the interview below to have a clear idea [...]</p>
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		<title>By: Battling Recession 2.0 by Becoming the CFO of Your Brand &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-16527</link>
		<dc:creator>Battling Recession 2.0 by Becoming the CFO of Your Brand &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Tue, 25 Nov 2008 01:45:18 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-16527</guid>
		<description>[...] as brands, in order to be financially secure and protected during these rough times.  We are all CEO&#8217;s of our own brand, so being the CFO is one of the roles we must play. Read the interview below to have a clear idea [...]</description>
		<content:encoded><![CDATA[<p>[...] as brands, in order to be financially secure and protected during these rough times.  We are all CEO&#8217;s of our own brand, so being the CFO is one of the roles we must play. Read the interview below to have a clear idea [...]</p>
]]></content:encoded>
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	<item>
		<title>By: HRM Today - Blog Archive &#187; Magic Johnson Reinvents His Brand From Basketball to Business</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-16480</link>
		<dc:creator>HRM Today - Blog Archive &#187; Magic Johnson Reinvents His Brand From Basketball to Business</dc:creator>
		<pubDate>Fri, 21 Nov 2008 19:10:01 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-16480</guid>
		<description>[...] that you learn a heck of a lot about business when you play a sport (and are paid for doing so). We all have to act like businesses now because we are one! Magic leveraged his personal brand equity in order to open enough doors, so he could gain [...]</description>
		<content:encoded><![CDATA[<p>[...] that you learn a heck of a lot about business when you play a sport (and are paid for doing so). We all have to act like businesses now because we are one! Magic leveraged his personal brand equity in order to open enough doors, so he could gain [...]</p>
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	<item>
		<title>By: Magic Johnson Reinvents His Brand From Basketball to Business &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-16469</link>
		<dc:creator>Magic Johnson Reinvents His Brand From Basketball to Business &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Thu, 20 Nov 2008 12:39:23 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-16469</guid>
		<description>[...] that you learn a heck of a lot about business when you play a sport (and are paid for doing so). We all have to act like businesses now because we are one! Magic leveraged his personal brand equity in order to open enough doors, so he could gain [...]</description>
		<content:encoded><![CDATA[<p>[...] that you learn a heck of a lot about business when you play a sport (and are paid for doing so). We all have to act like businesses now because we are one! Magic leveraged his personal brand equity in order to open enough doors, so he could gain [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Our Lives Have Become One Giant Marketing List &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15986</link>
		<dc:creator>Our Lives Have Become One Giant Marketing List &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Thu, 16 Oct 2008 10:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15986</guid>
		<description>[...] a brand, you need to be your own Chief Marketing Officer.  This means, that even though you produce content, you have to market it and that&#8217;s the [...]</description>
		<content:encoded><![CDATA[<p>[...] a brand, you need to be your own Chief Marketing Officer.  This means, that even though you produce content, you have to market it and that&#8217;s the [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: HRM Today - Blog Archive &#187; Become the Chief Financial Officer for the Brand Called You</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15774</link>
		<dc:creator>HRM Today - Blog Archive &#187; Become the Chief Financial Officer for the Brand Called You</dc:creator>
		<pubDate>Fri, 26 Sep 2008 04:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15774</guid>
		<description>[...] and other “truisms” about investing.  In the world today, everyone needs to be their own CFO (Chief Financial Officer).  You are your own business and you have to keep track of the money you make and [...]</description>
		<content:encoded><![CDATA[<p>[...] and other “truisms” about investing.  In the world today, everyone needs to be their own CFO (Chief Financial Officer).  You are your own business and you have to keep track of the money you make and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Become the Chief Financial Officer for the Brand Called You &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15745</link>
		<dc:creator>Become the Chief Financial Officer for the Brand Called You &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Wed, 24 Sep 2008 23:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15745</guid>
		<description>[...] other &#8220;truisms&#8221; about investing.  In the world today, everyone needs to be their own CFO (Chief Financial Officer).  You are your own business and you have to keep track of the money you make and [...]</description>
		<content:encoded><![CDATA[<p>[...] other &#8220;truisms&#8221; about investing.  In the world today, everyone needs to be their own CFO (Chief Financial Officer).  You are your own business and you have to keep track of the money you make and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: HRM Today - Blog Archive &#187; Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15574</link>
		<dc:creator>HRM Today - Blog Archive &#187; Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs</dc:creator>
		<pubDate>Tue, 09 Sep 2008 03:21:13 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15574</guid>
		<description>[...] thought of using these strategies, they stand out BIG TIME. Yet again, this proves that we must act like our own company’s, which sometimes means we have to pay the [...]</description>
		<content:encoded><![CDATA[<p>[...] thought of using these strategies, they stand out BIG TIME. Yet again, this proves that we must act like our own company’s, which sometimes means we have to pay the [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs &#171; Personal Branding Blog - Dan Schawbel</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15560</link>
		<dc:creator>Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs &#171; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Mon, 08 Sep 2008 11:08:19 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15560</guid>
		<description>[...] thought of using these strategies, they stand out BIG TIME. Yet again, this proves that we must act like our own company&#8217;s, which sometimes means we have to pay the [...]</description>
		<content:encoded><![CDATA[<p>[...] thought of using these strategies, they stand out BIG TIME. Yet again, this proves that we must act like our own company&#8217;s, which sometimes means we have to pay the [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Scott Bradley</title>
		<link>http://personalbrandingblog.wordpress.com/2008/09/01/think-like-a-company-because-you-are-one/#comment-15506</link>
		<dc:creator>Scott Bradley</dc:creator>
		<pubDate>Tue, 02 Sep 2008 03:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://personalbrandingblog.wordpress.com/?p=634#comment-15506</guid>
		<description>Dan this is one of your best posts! You integrate all of the roles so perfectly!</description>
		<content:encoded><![CDATA[<p>Dan this is one of your best posts! You integrate all of the roles so perfectly!</p>
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