Comments on: A Single Picture That Describes How Personal Branding Went Mainstream

By: HRM Today - Blog Archive » An Introduction into the World of Personal Branding

Tue, 23 Dec 2008 08:29:10 +0000

[...] without an outside voice and not being able to afford excessive promotion (PR & advertising). Me 2.0, as I call it, is when you get to stand in front of your company, at the cost of your time and with [...]

By: An Introduction into the World of Personal Branding « Personal Branding Blog - Dan Schawbel

Mon, 22 Dec 2008 11:55:58 +0000

By: Stephen McGhee

Stephen McGhee — Thu, 09 Oct 2008 14:44:10 +0000

Web 2.0 is the greatest thing since sliced bread. Think of web 2.0 as a “2-way” conversation. The openness of web 2.0 allows anyone to get engaged in a conversation online. Web 2.0 is the great equalizer in a world filled with nasty politics.

By: Linas Simonis, PositioningStrategy

Linas Simonis, PositioningStrategy — Mon, 22 Sep 2008 10:51:47 +0000

Excellent example, Dan!

Web 2.0 is about openness, about conversation. Speaking about companies, not about personal branding, the first person who should stay in the forefront of a company and start a conversation is a CEO. That’s why I am so sure about business blogs – blogs by a CEO or other high-ranking authority.

A lot of extra benefits arise from this. The most important – it helps a CEO to think about strategy.

When you want to build a personal brand, blogging helps not only to be visible, but also to think about strategy.

Just you should apply the rules of business blogs, not the rules of teenager diary blogs.

By: Chris

Chris — Tue, 16 Sep 2008 15:35:53 +0000

I really like the idea of Me 2.0 – the idea of competing on brand just like any other ‘thing’ whether it’s a company or person – makes you feel empowered.

By: Dan Schawbel

Dan Schawbel — Tue, 16 Sep 2008 13:17:22 +0000

It’s not about privilege anymore though. A company is accountable for each and every employee because they have a voice and represent the corporate brand. Of course the execs are trained, but not the little guy can get as much visibility and that is fundamentally different.

By: stetoscope

stetoscope — Tue, 16 Sep 2008 12:26:15 +0000

Hi Dan,
I agree with you until “me 2.0″. Being a spokeperson and becoming a powerful brand is not everyone’s privilege. It is the privilege of people that know better than others how to organize their universe on the web. Those that are able to build an access to introduce themselves to an audience. This is a real talent, that only big guys have.