Drew also nailed it… it’s about being open, authentic and helping others. That’s how you build a personal brand like we all have.

Thanks again!

This is quite a surprise and a huge honor — thank you. It makes it even better to be among this group of people. I’m flattered to share the spotlight with them.

I think the common denominator when I read your descriptions are these are people who share what they know willingly and gladly. It’s that spirit of being open to helping others. It draws people to them. And so the brand begins to build…

Thanks again for the honor.

Drew

I’m going to have to disagree with you on this one respectfully. First, not everyone who hears the word eMom thinks of Wendy. I’m pretty sure that the thousands of military service members and thousands of civilian members who have been served by or been a part of eMail Our Military (eMOM) for the last 7 years would beg to differ. Like me, many had never heard of Wendy Piersall before twitter.

Though I may not be popular for saying so, I’m going to do it anyway because I’m not someone who’s worried about stepping on toes or kissing any asses when it comes to social media. It is what it is and I’m here to call it like I see it. Having someone use our eMOM brand name is foolish at best.

Since were talking branding wouldn’t it have been smarter to brand eMOMs since the name of the business was emoms at home? Better yet, why not brand Wendy Piersall? Especially if you’re going to have several different businesses going at the same time. To me, that screams smart branding since people will recognize the name no matter what business venture it’s associated with.

Additionally, eMoms at Home doesn’t even exist anymore – it was rebranded earlier this year as Sparkplugging and a quick review of emomsathome.com shows that. In my opinion, smart branding would dictate that one let go of the old and move on to the new. Why spend the money and time to rebrand as Sparkplugging.com only to continue to use a brand that even Wendy admitted was out of touch with what the site is even about? Now that’s just silly.

He’s also helping all of us to define our own personal brand using video – something that I’m gradually building up the courage to try!

Thanks for coming up with a great idea,

Lee

Here’s my secrets to developing a personal brand. Pick keywords that you want to ‘own’. Make sure these keywords are going to stand the test of time, focus on ideas –not technologies. Make sure that your blog stays on topic, and you are focused in your writing. Publish frequently, and budget time EVERY day to read and think about what to write. Everything you do during the day should be a focus or lens to your blog posts. Read a lot of blogs, link out frequently –trigger discussions.

I’ve had a lot of fun, and it’s really helped me to meet so many, and in the long run, this body of work will be something that I can look back on, and maybe share with my kids and grandkids.

Thanks again, graciously, -jko