The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!
November 4, 2008 at 1:05 pm | In Career Development, Me 2.0, Personal Branding, Success Strategies, events, gen-y, social media | 11 CommentsI’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about 
how I got my book deal and how fate has led to me write this book. I’ve also mentioned the idea behind the title “Me 2.0,” why I decided to write it and showcased two recent interviews I’ve had with Entrepreneur and BusinessWeek on concepts in the book.
My presentations now and in the future
I’m starting to present to colleges again and decided that my presentation would be called “Me 2.0.” MY friend Lindsey Pollak actually gave me the idea. Her reasoning is simple: you want people to remember the title of your book, so when it comes out, they are more incline to purchase it. She’s obviously right, in the branding sense, but I wanted to take it a step further. I actually built my presentation with the look, feel and actual cover of the book, which is the first slide in the slideshare below. A lot of people question upcoming.org, but I promoted the event on it and a few people came after seeing it!
My first stop on my book tour was MIT
I would like to thank Dhruv, Garg, an MIT student and social media enthusiast, who set this event up. It was also great to share the stage with Carla Blumenthal, who gave a solid presentation on the fundamentals of blogging, as it leads to success after college.
Slide 2: If you’ve ever heard me speak, I always like sharing the pain points first, such as the economic crisis, social network background checks, a slow job growth for recent grads, and the fact that most people hate their jobs. I, of course, point the solution to be personal branding 
Slide 3: After defining personal branding to the audience (how we market ourselves to others), I brought up pictures of four celebrity brands: Oprah, Britney, P Diddy and Paris Hilton. They had to describe each of them using one personal brand attribute.
Slide 4: I really enjoy talking about how my book title parallels web 2.0. I first define web 1.0 and me 1.0 and then web 2.0 and me 2.0. The difference is that we can now stand in front of our corporate brands and be heard.
Slide 5: The next slide you might be familiar with. The difference now is that it’s fully built out, with all the issue of my magazine and the book cover. The background color of the book is blue, yet appears greenish in this picture. I like to inspire people and tell them what they COULD accomplish by participating in social media.
Slide 6: “Blogging 101″ gives you the basic of how to properly configure your blog and market it effectively in the first 6 months. In my longer presentation, I have a Twitter 101, Facebook 101 and LinkedIn 101. I’ll probably unleash that next Thursday when I speak to University of Massachusetts.
Slide 7: This is the infamous “money slide,” where I demonstrate that personal branding online isn’t just about self-promotion. What’s just as important these days, is career and life protection! I offer a few sites that people must claim their name on now, or be punished later on.
Slide 8: This slide used to be much different. It used to be just a globe and I felt that sent the wrong message to people. The right message is that IT IS a brand YOU world, but you need to populate it (be the chief people officer) with people who share similar interests, but have different skills. In order to be successful, you have to make other people successful first. That is the key! Also, you get to hand select who is in your world.
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Great slide show presentation. I am sure you will blow your next audience away!
Comment by Lewis Howes — November 4, 2008 #
Dan- glad to hear the event went well last night. I hope you can speak at more of our events in the future.
Comment by Theresa — November 4, 2008 #
Dan- It was great to present alongside you last night. Looking forward to hearing more about the book this spring!
-Carla
Comment by Carla Blumenthal — November 4, 2008 #
Call me curious, Dan:
Are you able to talk about your book and Me 2.0 without mentioning the first iteration? And how do you respond to people who ask whether your book will be moot in X period of time with Me 3.0?
Comment by Ari Herzog — November 4, 2008 #
@Ari – don’t spoil all the fun my friend…but you do have the right thinking
Comment by Dan Schawbel — November 4, 2008 #
Dan – thanks for the shout-out. I’m so glad you’re entering the speaking arena. Good luck and congratulations! Can’t wait to read the book.
Lindsey
Comment by Lindsey Pollak — November 4, 2008 #
Hey Dan, I was keen on reading the “how I got my book deal” article…but it seems the link goes to MIT’s website. Mind putting up the right one please? Great presentation btw.
Comment by Shashank Nigam — November 5, 2008 #
[...] was lucky enough to speak at a Social Media Workshop at MIT set up by Dhruv Garg, a MIT student. I shared the stage with the talented Dan Schawbel, personal branding expert, who also discussed his new book Me 2.0: [...]
Pingback by It’s All About Conversation: My MIT Speaking Engagement « Life Before Noon: A Millennial’s Manual — November 5, 2008 #
Hey Dan,
It was a pleasure having you at the social media workshop at MIT. I look forward to working with you more in the near future.
Thanks, and great post!
Dhruv
Comment by Dhruv Garg — November 5, 2008 #
[...] Dan discussed the importance of personal branding when applying for internships and jobs, a common practice among college students. He aptly called his presentation Me 2.0 and outlined strategies students can use to market themselves to recruiters (especially when they Google your name!). Dan’s powerpoint slides and more indepth information about what he is currently working on can be viewed in his blog article: The Road to Me 2.0: Presentation at MIT and Book Cover Revealed! [...]
Pingback by Social Media Workshop - a Success! at SocialMediaCampus - MIT — November 5, 2008 #
[...] Dan Schawbel, a Personal Branding Expert, gave a great presentation on protecting your online identity. From reserving domain names to commenting on blogs, the presentation was filled with useful tips for a better brand (You) online. The MIT presentation below has a lot of tips on blogging and personal branding. | View | Upload your own [...]
Pingback by Social Media Workshop at MIT at SocialMediaCampus — November 5, 2008 #