Comments on: Capture Minds by Actively Marketing Your Personal Brand http://personalbrandingblog.wordpress.com/2008/11/12/capture-minds-by-actively-marketing-your-personal-brand/ Your #1 source for personal branding and career development online. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: Look Ahead in personal branding « Marenated http://personalbrandingblog.wordpress.com/2008/11/12/capture-minds-by-actively-marketing-your-personal-brand/#comment-16573 Look Ahead in personal branding « Marenated Thu, 27 Nov 2008 01:30:47 +0000 http://personalbrandingblog.wordpress.com/?p=1167#comment-16573 [...] I happen to think this is the most important part. (all the other points should really be subheads if I was any good at outlines) Do you know who you [...] [...] I happen to think this is the most important part. (all the other points should really be subheads if I was any good at outlines) Do you know who you [...]

]]> By: Chad Levitt http://personalbrandingblog.wordpress.com/2008/11/12/capture-minds-by-actively-marketing-your-personal-brand/#comment-16365 Chad Levitt Wed, 12 Nov 2008 03:04:23 +0000 http://personalbrandingblog.wordpress.com/?p=1167#comment-16365 2. Ask your top 10 clients to introduce you to two people they know that may be a good fit for what you do. This is a great idea and Tony is dead on. To take this approach even deeper ask your customers what made them buy from you or your company. This approach is powerful and one of the most overlooked strategies for identifying your customer's "hot button". Once you know this crucial piece of information you can begin to devise strategies around it. Additionally, if you continue to ask your customers what made them buy you will be ahead of the curve in identifying shifts in customer preferences. Think about the cell phone industry -- the top 2 players, Research in Motion and Apple, were non-existent in the market 10 years ago, but nailed identifying the customers shift to smart phones and won big! 2. Ask your top 10 clients to introduce you to two people they know that may be a good fit for what you do.

This is a great idea and Tony is dead on. To take this approach even deeper ask your customers what made them buy from you or your company. This approach is powerful and one of the most overlooked strategies for identifying your customer’s “hot button”. Once you know this crucial piece of information you can begin to devise strategies around it. Additionally, if you continue to ask your customers what made them buy you will be ahead of the curve in identifying shifts in customer preferences.

Think about the cell phone industry — the top 2 players, Research in Motion and Apple, were non-existent in the market 10 years ago, but nailed identifying the customers shift to smart phones and won big!

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