Comments on: Personal Branding and the Perils of Word of Mouth Marketing http://personalbrandingblog.wordpress.com/2008/11/17/personal-branding-and-the-perils-of-word-of-mouth-marketing/ Your #1 source for personal branding and career development online. Tue, 17 Feb 2009 21:46:58 +0000 http://wordpress.com/ hourly 1 By: stetoscope http://personalbrandingblog.wordpress.com/2008/11/17/personal-branding-and-the-perils-of-word-of-mouth-marketing/#comment-16428 stetoscope Mon, 17 Nov 2008 16:05:27 +0000 http://personalbrandingblog.wordpress.com/?p=1197#comment-16428 I agree with Nicholas and I would add that having a caring community is very helpfull for bad situation. Thus, your pearsonnal brand asset is key to balance a WOM attack. I agree with Nicholas and I would add that having a caring community is very helpfull for bad situation. Thus, your pearsonnal brand asset is key to balance a WOM attack.

]]> By: Nicholas http://personalbrandingblog.wordpress.com/2008/11/17/personal-branding-and-the-perils-of-word-of-mouth-marketing/#comment-16426 Nicholas Mon, 17 Nov 2008 14:54:49 +0000 http://personalbrandingblog.wordpress.com/?p=1197#comment-16426 Word of mouth is as ancient as the origins of humanity. People used it (and still do) to warn, signal and identify what's going on around them. The most interesting thing is the apparent 'judgment' values that are created when someone who we know - tells us something. In turn, this can influence the decision making process - and as seen - the whole outlook of whatever scenario changes. One of the best ways to combat this is to find out for yourself by verifying as much as you can. That way you make the final decision at what's best for you. Word of mouth is as ancient as the origins of humanity. People used it (and still do) to warn, signal and identify what’s going on around them. The most interesting thing is the apparent ‘judgment’ values that are created when someone who we know – tells us something. In turn, this can influence the decision making process – and as seen – the whole outlook of whatever scenario changes.

One of the best ways to combat this is to find out for yourself by verifying as much as you can. That way you make the final decision at what’s best for you.

]]>