Comments on: 10 Step Intermediate Guide to Blogging Your Personal Brand

By: dagood

dagood — Sat, 10 Jan 2009 18:44:36 +0000

Great stuff.

One question about number 9: you seem to make a lot of original pictures, but others seem to use pictures they have found around the web.

I probably don’t have the skills to make my own visuals just yet.

Obviously, original pictures are great, but are you saying that any picture (even grabbed from Google images) is better than nothing?

By: Silvana

Silvana — Wed, 26 Nov 2008 06:36:19 +0000

I’m now thinking how on earth am I going to have a picture for all my posts…great food for thought for a visual thinker like me.
Thanks Dan

By: Dan Schawbel

Dan Schawbel — Tue, 25 Nov 2008 03:59:44 +0000

@Mario – It depends on your topic. My blog has many categories because it’s a fairly general topic. Again, it depends on what you’re going to be writing about and how you want to divide it up.

By: Mario Sanchez

Mario Sanchez — Tue, 25 Nov 2008 03:54:05 +0000

Dan:

Thanks for this comprehensive, well though and useful list. I see that for the most part I’m follow these guidelines on my blog but I have always had the doubt if it is better to have many categories or just a few.

I’ve been focusing on having just a few categories to keep things simple and the blog focused and on-brand, but sometimes I think that the readers would benefit from having more detailed categories

I wonder what is your preference: few or many categories?

By: Dan Schawbel

Dan Schawbel — Tue, 25 Nov 2008 02:17:42 +0000

@Ari – I disagree with that. I think you need to separate them out because they have two different objectives. Your “about page” is about your blog, while your “personal brand page” is about you, the author of the blog.

@Ian – Correct. The same strategies apply to companies and products.

By: Aad 't Hart

Aad 't Hart — Mon, 24 Nov 2008 22:24:12 +0000

Dan,

Thx.. very helpfull. I look forward to more posts on the subject

By: Ian Kelly

Ian Kelly — Mon, 24 Nov 2008 21:15:29 +0000

Hi Dan

This is a great blog with a lot of information. From reading your post above – would you say you can adapt the same for company branding where you are the company? I am thinking of consultants, professional speakers etc.

The other thing you briefly touch on is having links back to your site. This helps a lot of page ranking on search engines.

I would also add writing articles and posting on article directories about topcis that link into your blog. You can become known as an author / expert on a topic and people will come to your blog based on your article work

Cheers

Ian Kelly

By: Ari Herzog

Ari Herzog — Mon, 24 Nov 2008 21:08:04 +0000

Amending #3, Dan, the “About” page should be centric to both the person and the blog. Not just the blog.

By: Jeremy

Jeremy — Mon, 24 Nov 2008 20:35:45 +0000

Excellent article, in fact I may refer some of my clients here after I set them loose into the wild with a brand new blog. All of your points are very important but I would say that No.4 is such a big one and so often overlooked. Your blog is a networking tool and should be treated as such. Creating conversation, commenting and interacting elsewhere is so important to developing an audience and reaching potential clients. Commenting, just like conversation, is an art. Make your comment useful and worth reading which will in turn, make it worth following.

By: Dan Schawbel

Dan Schawbel — Mon, 24 Nov 2008 16:55:34 +0000

@Robin – I would recommend WordPress over Blogger