By Not Having a Website You Lose Brand Equity Every Second

November 26, 2008 at 12:17 pm | In Career Development, Personal Branding, Success Strategies, eBrand | 4 Comments

There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).

For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:

  • increase the PageRank of your website
  • get traffic to your website
  • convert web article readers to website readers
  • find out whose interested in your services
  • build a list through your blog or email newsletter
  • sell products and services
  • measure the effectiveness and reach of your article
  • get other opportunities to write

The list goes on!

When you include your bio in a blog post or article, always include a website. If you haven’t started a blog or traditional website, then link to your LinkedIn profile or Twitter account. If you have no web presence, then start working on this this Thanksgiving weekend. You are at a real loss if you keep marketing your personal brand, without advancing the equity in your eBrand. Links to domains you own are more significant than links to social networking sites because they are in your complete control. When you link to a LinkedIn profile, you are helping LinkedIn, and not as much yourself.

Next time you write your bio, make sure it includes a link to a site you own.

4 Comments »

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  1. Dan, great new post. What do people think about branding on twitter? Is twitter meant to be a place for personal branding or simply conversation? Does anyone know the exact dimensions for designing a personalized/branded custom Twitter background with a ‘business card’ on it?

    Comment by Justin — November 26, 2008 #

  2. Nice post Dan. I disagree with you however on how linking to your linkedin helps linkedin more than you.

    In Online Reputation Management, there are cases where your brand is fairly powerful in the top rankings, but there might be some negative reviews about your services by a few unhappy customers.

    In these cases, it can be good to add more authority to your profile pages in hopes of making them defensible, as well as knocking down the ranks of some negative postings/sites.

    Comment by Jeff F — November 26, 2008 #

  3. @Jeff – That is a valid point that I’ve addressed in the past. What I’m trying to get to here, is that people need their own property, instead of renting someone else’s.

    Comment by Dan Schawbel — November 26, 2008 #

  4. The issue here I think is that many do not think web presence is that important. If they do, creating web presence is now free if one goes the way of third party at least.But come to think of it, creating a web presence does not cost a fortune.

    It is in value and orientation that people have. For those seeking visibility, there is no other option available than to go this way. Thanks, Dan once again for this piece.

    Comment by yinka olaito — November 27, 2008 #


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