Comments on: By Not Having a Website You Lose Brand Equity Every Second

By: yinka olaito

yinka olaito — Thu, 27 Nov 2008 12:57:20 +0000

The issue here I think is that many do not think web presence is that important. If they do, creating web presence is now free if one goes the way of third party at least.But come to think of it, creating a web presence does not cost a fortune.

It is in value and orientation that people have. For those seeking visibility, there is no other option available than to go this way. Thanks, Dan once again for this piece.

By: Dan Schawbel

Dan Schawbel — Wed, 26 Nov 2008 20:24:50 +0000

@Jeff – That is a valid point that I’ve addressed in the past. What I’m trying to get to here, is that people need their own property, instead of renting someone else’s.

By: Jeff F

Jeff F — Wed, 26 Nov 2008 20:23:20 +0000

Nice post Dan. I disagree with you however on how linking to your linkedin helps linkedin more than you.

In Online Reputation Management, there are cases where your brand is fairly powerful in the top rankings, but there might be some negative reviews about your services by a few unhappy customers.

In these cases, it can be good to add more authority to your profile pages in hopes of making them defensible, as well as knocking down the ranks of some negative postings/sites.

By: Justin

Justin — Wed, 26 Nov 2008 13:28:31 +0000

Dan, great new post. What do people think about branding on twitter? Is twitter meant to be a place for personal branding or simply conversation? Does anyone know the exact dimensions for designing a personalized/branded custom Twitter background with a ‘business card’ on it?