The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!
November 4, 2008 at 1:05 pm | In Career Development, Me 2.0, Personal Branding, Success Strategies, events, gen-y, social media | 11 CommentsI’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about 
how I got my book deal and how fate has led to me write this book. I’ve also mentioned the idea behind the title “Me 2.0,” why I decided to write it and showcased two recent interviews I’ve had with Entrepreneur and BusinessWeek on concepts in the book.
My presentations now and in the future
I’m starting to present to colleges again and decided that my presentation would be called “Me 2.0.” MY friend Lindsey Pollak actually gave me the idea. Her reasoning is simple: you want people to remember the title of your book, so when it comes out, they are more incline to purchase it. She’s obviously right, in the branding sense, but I wanted to take it a step further. I actually built my presentation with the look, feel and actual cover of the book, which is the first slide in the slideshare below. A lot of people question upcoming.org, but I promoted the event on it and a few people came after seeing it!
My first stop on my book tour was MIT
I would like to thank Dhruv, Garg, an MIT student and social media enthusiast, who set this event up. It was also great to share the stage with Carla Blumenthal, who gave a solid presentation on the fundamentals of blogging, as it leads to success after college.
Slide 2: If you’ve ever heard me speak, I always like sharing the pain points first, such as the economic crisis, social network background checks, a slow job growth for recent grads, and the fact that most people hate their jobs. I, of course, point the solution to be personal branding 
Slide 3: After defining personal branding to the audience (how we market ourselves to others), I brought up pictures of four celebrity brands: Oprah, Britney, P Diddy and Paris Hilton. They had to describe each of them using one personal brand attribute.
Slide 4: I really enjoy talking about how my book title parallels web 2.0. I first define web 1.0 and me 1.0 and then web 2.0 and me 2.0. The difference is that we can now stand in front of our corporate brands and be heard.
Slide 5: The next slide you might be familiar with. The difference now is that it’s fully built out, with all the issue of my magazine and the book cover. The background color of the book is blue, yet appears greenish in this picture. I like to inspire people and tell them what they COULD accomplish by participating in social media.
Slide 6: “Blogging 101″ gives you the basic of how to properly configure your blog and market it effectively in the first 6 months. In my longer presentation, I have a Twitter 101, Facebook 101 and LinkedIn 101. I’ll probably unleash that next Thursday when I speak to University of Massachusetts.
Slide 7: This is the infamous “money slide,” where I demonstrate that personal branding online isn’t just about self-promotion. What’s just as important these days, is career and life protection! I offer a few sites that people must claim their name on now, or be punished later on.
Slide 8: This slide used to be much different. It used to be just a globe and I felt that sent the wrong message to people. The right message is that IT IS a brand YOU world, but you need to populate it (be the chief people officer) with people who share similar interests, but have different skills. In order to be successful, you have to make other people successful first. That is the key! Also, you get to hand select who is in your world.
10/23/08: Personal Branding News and Recommendations
October 24, 2008 at 11:33 am | In Book Reviews, Career Development, Personal Branding, Success Strategies, events, news | 1 CommentPersonal branding news
Personal Branding Magazine
The big news next week is that the sample issue of Personal Branding Magazine Volume 2, Issue 2 comes out on Monday, for you to download free of charge. The full paid issue will be made available on November 1st. I will discuss this in depth next week and preview it for you. This is your last chance to download a free sample of Volume 2 Issue 1, which is called “Millennials: Changing the Way We Do Business.”
2008 Personal Brand Awards
The winners of the 2008 Personal Brand Awards will be featured in the next issue of the magazine and blogged about next week. Everyone will be very excited about how was recognized this year. I hope it isn’t too much of a surprise!
My new book
Me 2.0 is 100% complete now and I’ll be speaking about it more in the coming weeks. I’m hoping to launch the book’s website on December 1st. In terms of process, galley copies for the media are being sent out next week and the book will be bound in December, ready for book stores next year. If anyone’s ever interested in the publishing process, shoot me an email. If you are a blogger and are interested in blogging about it, also email me and I’ll see what I can do for you.
Upcoming Events
Ypulse Mashup – Boston
My friend Anastasia Goodstein of Ypulse fame connected with me today about her upcoming Ypulse Mashup event in Boston. It will be held at Boston University on November 6th and 7th. Readers of this blog are entitled to a 30% discount off the sticker price if you use the promotional code “friend” when you register. You can register here and there is a Facebook event page here. Representatives from MTV, Fidelity, Fortune, The Boston Globe, Virgin Mobile, and more will be in attendance. My good friend Ryan Healy, from Brazen Careerist, will be speaking as well. On the 7th, I’ll be holding a round table session called “Millennial Branding 2.0″ if you’re interested.
MIT SocialMediaCamp.us – Boston
On November 3rd, from 6 – 8 PM, there will be a social media bootcamp at MIT in Boston. The purpose of the event is to show how social media can be used to market yourself and position yourself on the Internet. I will be presenting with Carla Blumenthal, another millennial heavy hitter and Life Before Noon blogger. If you’re interested in what I’ll be talking about, it will mainly be a quick introduction to personal branding and then my personal story of how I’ve used social media to build a powerful brand. Carla will make a presentation about her personal experiences with social media as a college graduate.
Book review
Personal Development for Smart People by Steve Pavlina
Steve is famous for his personal development blog. He just released his book that is based on his blog and offers a lot of self-growth tips for you. In his book, he offers seven fundamental principles of personal development, as well as six areas from which each of us can improve upon. Today, I will review a few of his guiding principles for you, including truth, love and power.
- Truth: We grow by discovering new truths about
ourselves and our reality. You can accelerate your personal growth by consciously seeking truth and deliberately turning away from false-hood and denial. Many people try and take shortcuts, but the best way to succeed is to understand that things take time and you have to be honest with yourself. If your thoughts, beliefs, and actions aren’t aligned with truth, your results will suffer. - Love: Love is much more than an emotion. You have the choice to approach someone or avoid them alltogether. The decision you make to connect with another person is an act of love. Steve believes connections could be why we’re on this planet! He says that its our actions that cause us to link with some people and ignore others. If you want to grow, then you have to make this choice: to strengthen some connections and weaken others.
- Power: Steve defines power as your ability to consciously and deliberately create the world around you. If you don’t have much power, then you can’t satisfy your needs and desires, but if you do you can control your environment and prosper. With more power comes the ability to achieve your goals.
Steve Pavlina is widely recognized as the most successful personal-development blogger on the Internet, attracting more than two million monthly readers who value his unique insights. You can follow him on Twitter or subscribe to his famous blog.
Your Network Will Soon be a Job Qualification
October 22, 2008 at 11:14 am | In Career Development, Networking, Personal Branding, events, social media | 13 Comments
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Web 2.0 and the need to be hyperconnected
Right now, we live in a world, where we can almost “touch” anyone we want. Instead of six degrees of separation, we are at three degrees. It has never been easier to meet someone, especially when we see whose friends with whom on Facebook. People are revealing their information on their social networks and websites. Basically, people want you to email them, or call them on Skype or comment on their blog. The web has taken networking to a whole new level.
We used to be limited with who we could connect with, but now, web 2.0 has eliminated communication barriers and put everyone on common ground. Since this happened, you are free to interface with professors, reporters, celebrities and executives ON THEIR TURF (which is sometimes your turf too). Before web 2.0, you had to meet someone in person to either befriend them or get a new client, but now, you can reach thousands of people in a very short period of time. All this hyperconnectively has given rise to what I believe will be a new job qualification, your network.
You have to have a large network now – no excuses
If anyone ever told me they only knew 20 people, my jaw would drop. I’ve learned over the past few years how easy it is to reach out to people (don’t be afraid) or have people contact you directly.
“A blog is like a mousetrap, catching people who are passionate about your topic.”
There is starting to be an expectation that you have a large network because of this accessibility. There are no excuses! It doesn’t even make sense to me that people don’t consider using social tools to network.
Human resources demand “a large network”
So you thought having work experience and a relevant skill set was enough? Nope. Businesses realize that a strong network means better and faster business results.
- When you have a large network inside a company, you have more resources and can get work done faster.
- When you have a large network outside of a company, you have expertise available to help you do your job better, plus some “job security” and credibility or “relationship equity.”
Think about PR firms for a second. Many people are hiring based on experience with writing press releases or pitching media, when those factors aren’t as important as the person’s network. Who would you rather hire for your PR firm, someone with 5 years of work experience or someone who is friends with all the journalists in your clients industry? The PR expertise can be learned on the job.
It’s obvious and goes to prove that, especially in external communication functions, you need to weigh the person’s network. Years ago, it was impossible to really understand this, but today it’s as simple as a Google search. By using LinkedIn and Facebook, you can verify if someone has a strong network or not and let’s face it, a large network can put you ahead of the curve.
You’ll be seeing this more and more as we move forward. It’s been my prediction for a while. Your network, is not just your net worth, but a job qualifier!
9/19/08: Personal Branding News and Recommendations
September 19, 2008 at 11:24 am | In Book Reviews, Personal Branding, events, news | Leave a CommentHot events
Brazen Careerist, a company started by Ryan Paugh, Ryan Healy and Penelope Trunk, is coming to my hometown (Boston). For those who haven’t heard of this company, they are an online community and career center for Gen-Y. The community boasts over 100 Gen-Y thought leader bloggers, whose combined insight and ideas are changing the world of work. For their 3rd community event, they will be in Boston on Thursday, October 2nd at 6:00 PM at M.J. O’Connor’s (27 Columbus Ave.). There is going to be free food and an OPEN BAR.
I’ve supported this community from the beginning, as one of the first invited, because they have all the right ideas and are putting them into action, such as using the power of social media to help young superstars have a voice. I’ll personally be at this event, so register ASAP.
Andy Sernovitz, the word-of-mouth marketing guru, just informed me that people can sign up for his GasPedal Crash Course (GasPedal is his consulting company). They have spaces reserved for charitable organizations and bloggers. If you’re interested, he asks that you fill out the scholarship form and the deadline is today (sorry for the late notice). Personal Branding Blog readers receive a $250 discount using the blog code “thisblogisawesome” when you register.
BiztechDay is a no-fluff one day technology learning bootcamp for small business owners and entrepreneurs. It is the place for you to learn how to grow your business using the power of the Internet & Web 2.0 technologies. Technology should be an easy tool to improve your business. Tim Ferris, the NY Times Bestselling Author of the Four Hour Work Week, will be headlining this event. BiztechDay is the only conference that will get down and dirty with the Web 2.0 basics you need to propel your business to the next level.
This event takes place on Saturday, October 25th at the Hilton San Francisco Hotel. $50 discount ($249) using the code “Personal Branding Network.” Register at biztechday.com/register.
This event is for authors who are looking to build their personal brands and sell books. Held on December 9th and 10th in Chicago at the amazing Catalyst Ranch, this year’s event will be even more inspiring for authors, as we focus on a specific question: How Is a Good Idea Communicated?
At the 800-CEO-READ Author Pow Wow, authors engage in two days of sessions focusing on what a good idea sounds like to publishers, what a good idea sounds like to the media, to an audience, and to a speaker’s bureau. Additionally, how does a good idea look visually, how does it sound to readers, how is it applied to new media, and how does it sound as a story to apply to a number of different channels. There are currently 40 spots open, so register now. Hat tip to Phil Gerbyshak.
Weekend reading recommendations
Guy Kawasaki has written yet another book that is required reading by any entrepreneur starting a company, especially in Silicon Valley. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
The 100 Best Business Books of All Time
Jack Covert is the founder and president of 800-CEO-READ, a specialty business book retailer that began as a subsidiary of the Milwaukee-based Harry W. Schwartz Bookshops. Todd Sattersten is the company’s vice president. Both read countless business books every year and review many of them on their website and blog.
The 100 Best puts each book in context, so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising – you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir.
Robert Reich teaches public policy at the University of California at Berkeley. He has served in three national administrations, most recently as secretary of labor under Bill Clinton. Supercapitalism is his eleventh book (See his NPR interview).
Reich urges us to rebalance the roles of business and government. Power, he writes, has shifted away from us in our capacities as citizens and toward us as consumers and investors. While praising the spread of global capitalism, he laments that supercapitalism has brought with it alienation from politics and community. The solution: to separate capitalism from democracy, and guard the border between them.
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