Dan Schawbel

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book.  It also made the New York Times summer reading list for job seekers and was one of three recommended social networking books by Shape Magazine.  With over 800,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” Recently, BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson.  He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 20 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks.  Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®.

Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. Steve Rubel, SVP at Edelman, considers Dan to be a “corporate rockstar.”  He is a syndicated columnist for Metro US (New York, Boston & Philadelphia), reaching over 1.2 million readers bi-weekly.  At 25 years old, Dan is BusinessWeek’s youngest columnist.  He is also a featured contributor to Mashable, LifeHack, and MediaPost and he has written articles for BrandWeek Magazine and Advertising Age.DanSchawbel.com

Dan has interviewed over 200 successful business people and celebrities, such as MC Hammer, Kathy Ireland, Perez Hilton, Timbaland, Tim Ferriss, Marcus Buckingham, Tony Hsieh, George Foreman, Guy Kawasaki, Ken Blanchard and Tucker Max. He’s been featured in over 100 media outlets, such as The New York Times, The Wall Street Journal, BusinessWeek, Entrepreneur, Fast Company, ABC News TV, MSNBC, NPR, USA Today, Forbes, and The Boston Globe. Dan has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget.

Dan is a keynote speaker at colleges and universities, such as Harvard and MIT and he helps both individuals and companies with branding. He’s on the board of advisers for SocialTrak.com and was previous on the board of ((echo)) MyPlace. He graduated Magna Cum Laude from Bentley University in 2006.

Dan lives in Boston, Massachusetts. For more information on Dan, please visit DanSchawbel.com.

Disclaimer: The views expressed on this site are my own and do not reflect those of my employer or its clients.

© Copyright Dan Schawbel, dan.schawbel@gmail.com

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  1. [...] information at the Personal Branding Summit web site. And a hat tip to Dan Schawbel for writing about the event in “The origins of Personal Branding: 10th Anniversary [...]

  2. [...] Dan Schawbel, Personal Branding [...]

  3. The College Mogul blog was fortunate to have Dan write a guest post for us and we look forward to the success of his magazine. He really seems to have a grasp over the importance, fundamentals, and devices of personal branding, a very important subject for entrepreneurs.

    Looking forward to the success of his magazine.

    - Alex

    Co-Founder and Blogger at http://www.collegemogul.com

  4. “Dan Schawbel is the leading expert on Personal Branding for the GenerationDan Schawbel-Y audience.”

    So, if I’m a Gen-X’er, am I still welcome here? : p

  5. [...] understand new media and especially new ways of communicating with them.  In that spirit, I met Dan Schawbel some time ago.  Dan himself is a mid-twenties technologist who specializes in personal branding [...]

  6. [...] management have to do with your personal brand? A great deal, according to a post this morning by Dan Schwabel, self-styled “leading expert on Personal Branding for the Gen-Y’s” in his always [...]

  7. [...] Dan Schwabel, arguably the leading authority on the subject has come out with the lastest issue of the Personal Branding Magazine. This issue is dedicated to helping Millenials (a.k.a. Gen Y) develop their careers. In it, I wrote an article on how NOT to sell yourself in interviews. This issue is packed with excellent advice from more than a dozen career experts – and now you can get a FREE copy. [...]

  8. “Dan established the first 360 degree personal brand website, DanSchawbel.com, creating a new standard for career development.”

    No joke, you really did a great job on it Dan. Gives a well rounded and in-depth offering of what you do, who you are and were you are going.

  9. [...] Editor’s Note:  This is the first post by new GTDtimes contributor Dan Schawbel.  His expertise is in personal branding.  You can visit his site here. [...]

  10. Hi Dan,
    Through search engine, i stumbled on your Url. I got my attention for about two hours, You are doing a great job. keep it up.

  11. [...] and prospects. So what about for job search? Here are some inspirational posts by Jason Buss, Dan Schawbel, Miriam Salpeter, and Deb Dib on how Twitter users can leverage the power of mircroblooging to [...]

  12. [...] you brand yourself properly, the competition becomes irrelevant” Don [...]

  13. [...] Dan Schawbel wrote an interesting post on The Future of Online Recruitment.  He says [...]

  14. [...] couple weeks ago, I was interviewed by personal branding guru Dan Schawbel on his Personal Branding Blog. We talked about everything from getting started as a freelancer to [...]

  15. [...] have any money to spend see the article Six Free Tools for Online Reputation Management by Dan Schawbel. [...]

  16. [...] a synopsis of an excellent post by Dan Schwabel, a Social Media Specialist and publisher of the Personal Branding Blog, 10 Ways Personal Branding [...]

  17. Great blog Dan. As a so called “Gen Y” I find all this very interesting. Even at the moment while hunting for graduate positions I find that social media and my online brand (via twitter, linkedin, my blog, etc) all helps build up my onine brand which without doubt can aid my offline brand/career. Thanks for the tips!

  18. Keep up the great work. You are the “gatekeeper” I’ll keep checking back for more personal branding tips!

  19. good stuff!

  20. [...] up with  Dan Schawbel an learning  his  material is one of  the best things that you can do to find out how to brand [...]

  21. [...] pick up the slack. That may be true, but you can still rock your niche. In a recent post, Dan Schawbel suggests you can become a specialist and a [...]


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